This study aims to investigate the relevance of brand trust and customer satisfaction to sports marketing practices. A …

contribute de facto to the kind of ‘sociology as a team sport' proposed by Giselinde Kuipers in her essay (in reference to … ‘sociology as a combat sport' proposed by Pierre Bourdieu). ‘Sociology as a team sport' is one where our complementary strengths …

Purpose - This paper examines how reference to a rival or favorite sports team within cause-related sports marketing … featuring a specific team in league-wide activations of cause-related marketing. Design/methodology/approach - The research … comprises three experiments. Study 1 employs CRSM advertising to test fans’ responses when rival or hometown team imagery is …

into three theoretically identified sport brand architecture groups: league dominant, team dominant, and co … of external factors on consumer loyalty with a team. Suggestions for league and team management and marketing are …

and reverse causality. The number of tweets containing both team and sponsor names were collected to use as the …