: Advertising -- Chapter 3: Pricing -- Chapter 4: Brand Loyalty -- Chapter 5: Emotional Marketing -- PART 3 -- Chapter 6: Luxury … Decision-Making -- Chapter 12: Consumer Behavior During a Brand Crisis -- PART 5 -- Consumer Behavior in the Future. … topics as advertising and pricing, with topical chapters such as the sharing economy, luxury consumer behavior, and the …

The study aims to examine 1. Effect of Brand Ambassador of the Purchase Decision, 2. Effect of Brand Image on Purchase … Decision, 3. Product Quality Impact on Purchase Decisions, 4. Influence of Price to Purchase Decision, 5. Effect of Brand … Ambassador, Brand Image, Quality Products, and the price of the Samsung smartphone buying decision. The purpose of this study was …

This paper explores and quantifies the importance of parent brand state dependence to forward looking pricing outcomes … in the area of umbrella branding and multi-product firms. We show through numerical simulations that loyalty (inertia) to … the parent brand can decrease prices and reduce profits, as well as mitigate or even reverse the benefits of joint profit …

For making actual purchase in any category, the literature suggests that brand awareness plays a vital role. Whereas in … existing literature the conceptual properties of brand awareness were less tapped in finding their impact on actual purchase …. Therefore, the current study examined the impact of the two properties of brand awareness, i.e., brand recall and brand …

spill-over that higher prices have on demand at all outlets and they have, in addition, less incentives to support brand …

"This book gathers and explains the key brand analysis tools that measure brand effectiveness and awareness along the … customer journey. Rather than considering how to build and manage a brand, Brand Metrics shows students the methods by which … they can assess the current market position of the brand and design effective strategies for the future. Each chapter …

In 2003, Pamp;G rolled out a new proprietary brand tracking system based on Keller's (2003) consumer-based brand equity … framework. This system produces a brand equity score for all brands in the categories in which Pamp;G competes. In this short … period of time, Pamp;G has fully embraced this new system, with managers and executives using this brand equity measure as an …