I. Contemporary Digital Trends and Marketing -- 1. Innovative Marketing Approaches In The Digital Era - The … Transformation Of Businesses And Marketing Mix Strategies -- 2. The Role of Artificial Intelligence in The Modern Approach to … Neuromarketing -- 3. Recommendation Systems: Marketing Applications, Benefits and Risks -- II. Contemporary Social Issues and …

Chapter 1: A Holistic Model of Retail Marketing and Communications -- Chapter 2: Understanding Retail Consumers …Martin Block is a Professor Emeritus in Medill’s Integrated Marketing Communications program at Northwestern University …, USA. Block teaches graduate level marketing mix models, marketing research and analytical techniques, sales promotion …

multidisciplinary knowledge of the past is essential to the understanding of the contemporary. Isabel Cantista is Professor of Marketing …

1. Marketing Communications and Brand Development - An Introduction -- 2. The Progress of Destination Brand Marketing … of Marketing: Artificial Intelligence, Virtual Reality and Neuromarketing -- 12. Leveraging Digital Marketing and … Integrated Marketing Communications for Brand Building in Enterprising Markets. …

MANAGEMENT AND MARKETING -- 2. Branding -- 3. Digital Marketing -- 4. Public Relations, Advertising & Communications -- THEME 2 …: CONSUMER ENGAGEMENT AND RESEARCH -- 5. Consumer Psychology & Neuromarketing -- 6 -- Data Science and Analytics in Marketing in … MARKETING -- 9. Sustainability and the Supply Chain -- 10. Events and Experiences -- 11. Distribution Channels -- CONCLUSION …

Section 1 - An Introduction -- Chapter 1: Fashion Marketing in Emerging Economies Volume II: South American, Asian and … African perspectives -- Section 2 - Fashion Marketing in Emerging Economies: South American and Asian Perspectives -- Chapter … marketing in Southeast Asia markets to a whole new level -- Chapter 5: Afloat in a changing COVID-19 world: The rise of …