Introduction to this Text -- PART 1 -- Chapter 1: Consumer Decision Making Strategies -- PART 2 -- Chapter 2: Advertising -- Chapter 3: Pricing -- Chapter 4: Brand Loyalty -- Chapter 5: Emotional Marketing -- PART 3 -- Chapter 6: Luxury Consumer Behavior -- Chapter 7: Digital Consumer Behavior...

This Wuppertal Paper Environmental Protection in Learning Organizationshighlights the crucial methodological and theoretical assumptions which influencedand formed the design of the ADAPT-project about SMEs - Sustainability and theneeds of employees. Potentials for employment, qualification and...

Actionable knowledge is linked with its user: the practitioner. But this link does not mean that its content should only be a set of techniques. In relation with management science and management education, should it then be enough (or not) to formalize and to teach these techniques? This...