Cover -- Half Title -- Series -- Title -- Copyright -- Contents -- List of Figures -- List of Tables -- Contributors' bios -- Part I Overview of AI -- 1 Introduction to artificial intelligence (AI): Definition and scope of AI -- 2 The growth of marketing research in artificial intelligence (AI):...

"Luxury Marketing, Sustainability and Technology explores how new technologies, sustainability and relationship marketing impact and change the future of luxury brand management. Whilst the luxury industry is experiencing exponential growth, further research is vital to improve knowledge and...

<P>1.Online Retailing and Relationship Marketing: Evolution and Theoretical insights into online retailing and relationship marketing, <I>Park Thaichon. Gajendra Liyanaarachchi, Vanessa Ratten, Maria Dharmesti, Sara Quach, Scott Weaven </I><B>2.</B> Risks and Barriers towards Organ Donation: Strategies to move...</b></i></p>

Digital marketing has gained ascendancy as the modern communication method used by most organizations through its ability to transcend geographic restrictions. Developing Digital Marketing: Relationship Perspectives provides a holistic perspective about the role of digital marketing in the...

Technological advances allow the development of an omnichannel strategy to create a seamless experience for customers. This study has adopted a systematic literature review approach to examine, synthesize, and extend a body of literature in the area of omnichannel retailing and the role of...