Themes covered by this collection of papers include attitudes, emotions and information processing; motivation and learning; consumption systems; decision and choice; experience and satisfaction; market segmentation; attraction and loyalty; and image and interpretation

With global mobile phone usage at an all-time high, people are traveling and making travel plans on their wireless devices while on the go. This research looks at how travel websites present their offerings on smartphones. It considers the promotion and, more specifically, the branding of the...

The aim of this paper is to investigate how social network can become the main tool for achieving fast and detailed information for the choice of tourism destination, in order to deeply understand the benefits of these media for promoting tourism destinations in a global perspective, reaching a...