Electronic commerce firms adopt advanced technologies to provide personalization of marketing-mix with data for personalization co-created by consumers. This study explores customer's perception of value co-creation and how it impacts intention to co-create value. Customer perception of value...

Most of the previous studies on the value co-creation among organizations, employees, and customers largely focused on either the organization’s or the customer’s involvement in value co-creation; there is a paucity of research examining how employees are involved in the process in...

Purpose – This paper finds the repurchase intentions of customers in a sharing economy via Airbnb and Uber, which are classic sharing-economy service businesses. Design/methodology – This paper analyzes sharing economy effects using variables in a structural equation model. Findings – We...

Associated with the change of life style, due to reasons such as time constraints, information access, and alternatives comparison easiness, consumers prefer directed shopping on the internet. Shopping is done along with the initiation by the internet, in the scope of study such as web site...

This study aims to examine: 1) The effect of prices on customer satisfaction; 2) Effect of service quality on customer satisfaction; 3) The effect of customer value on customer satisfaction; 4) The effect of brand image on customer satisfaction; 5) Effect of price, service quality, customer...