Social media advertising has become the cornerstone of the most effective fashion brands’ marketing strategy in recent … variable, advertising expenditure. The present study provides valuable implications for the fast fashion industry, providing … years. Since the boom of social media, most fashion retailers have started to recognize the benefits of creating value for …

terms of sex, race and class. Essential reading for all those interested in issues of consumption, citizenship and gender …

advertising. The method used is descriptive that try to describe the phenomenon of products interaction to women on online … advertisement. The results of this research show that for speaking to women, online commercial advertising sells the social value …This research discusses the phenomenon of the product of consumer goods to communicate with women online commercial …

and extant literature, we also offer areas for further SSS-based advertising research, particularly regarding issues of …

Nowadays advertising has become a lifeline for business and endorsement of a females in advertising has become an …

Existing research shows that the attractiveness of advertising models enhances the effectiveness of firms’ commercial … surgery. We report on three empirical studies and show that when female or male advertising models have undergone cosmetic … affects other advertising outcomes. However, cosmetic surgery does not reduce consumers’ perceptions of models’ pride in their …

In the general framework of globalization and internationalization, the paper focuses on the advertising strategies … importance of local culture in advertising content by comparing Chinese and Italian ads. In particular, this research analyses … the content of advertisements from Vogue, one of the most popular and influential fashion and beauty magazine, both in …

John Philip Jones, bestselling author and internationally known advertising scholar, has written a textbook to help … evaluate advertising "fables" and "fashions," and also to study the facts. He uses the latest trends and cutting-edge research … attempts to describe one aspect of how advertising really works. Unlike most other advertising textbooks, Fables, Fashions, and …

advertising which has changed dramatically during the last decade …