Strategy development has traditionally been exclusive (i.e. the job of the top management team) and secretive (to protect competitive advantages). Social software offers new opportunities for involving a large crowd in strategy processes and thus harnessing the collective intelligence of an...

It has been argued that users can create innovations and also diffuse them peer-to-peer independent of support or involvement by producers: that “user-only” innovation systems can exist. It is known that users can be incented to innovate via benefits from in-house use. But users’...

Proprietary brands are a major vehicle for producer profits: consumers have been shown willing to pay a considerable "brand premium" for a branded product over an otherwise identical unbranded product. Prior literature has implicitly assumed that only producers develop brands. In this paper, we...

Innovation-focused co-creation between companies and individual external contributors is accompanied by the challenge of managing intellectual property (IP). The existing literature presents scattered evidence of various elements of the arrangements adopted by companies to manage their IP (such...

Artificial Intelligence (AI) is about imbuing machines with a kind of intelligence that would otherwise mainly be attributable to humans. Extant literature suggests that, while AI may not yet be ready to completely take over the more creative tasks within the innovation process, our experience...

Idea and innovation contests are frequently used to gain need and solution information from customers. Recently, these contests have transformed from requests for individual submissions, to invitations to join widespread online platforms for the collaborative development of ideas. These online...