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. Following this prescription, marketing scholars have developed strong theoretical arguments in favor of delegating pricing … authority to their salespeople. Given this divergence between theory and practice, we develop and empirically test two … mitigating factors that could potentially explain why firms restrict pricing authority. We test our hypotheses on a sample of 222 …
Persistent link: https://www.econbiz.de/10009447450
salespeople. While a massive body of literature exists concerning turnover of employees and determinants of employee performance …
Persistent link: https://www.econbiz.de/10009475067
Purpose: The purpose of this paper is to test the null hypothesis that there is no significant association between perceived environmental uncertainty (PEU) and a three component conceptualisation of commitment. Design/methodology/approach: Data were collected from owner/managers of community...
Persistent link: https://www.econbiz.de/10009475209
While organizational behaviourists have largely adopted a three-component conceptualisation of attitudinal commitment, marketers continue exclusively to apply one- or two-component models. In this paper, the reliability and validity of one-, two- and three-component models of commitment are...
Persistent link: https://www.econbiz.de/10009475212
The tenets of relationship marketing are useful in understanding the success of a service provider. Based on a sample of 221 firms in Singapore that use ocean freight shipping services, examines service recovery issues related to satisfaction. It was found that service recovery methods such as...
Persistent link: https://www.econbiz.de/10009484489
A key question is whether the instruments developed for consumer services can accurately gauge the service quality perceptions of organisational customers. Reports psychometric testing of the SERVQUAL as a measure of service quality in ocean freight services. Based on a survey of a...
Persistent link: https://www.econbiz.de/10009484490
A growing recognition of the critical differences between industrial and consumer services requires additional research emphasis on marketing of services in business-to-business context. Presents an application of SERVQUAL as a measure of service quality in Ocean Freight Services. Based on a...
Persistent link: https://www.econbiz.de/10009484529
, organizational commitment, and performance among business-to-business salespeople from two companies. The results indicate a firm …
Persistent link: https://www.econbiz.de/10009459062
In Cournot's model of complements, the producers of A and B are bothmonopolists. This paper extends Cournot's model to allow for competitionbetween complements on one side of the market. Consider two complements,A and B, where the A + B bundle is valuable only when purchasedtogether. Good A is...
Persistent link: https://www.econbiz.de/10009435133
on the size of routing tables, and introduces a pricing scheme that seeks to better reapportion the resulting costs. The …
Persistent link: https://www.econbiz.de/10009438863