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(1991). - 306 S. - Enth. 5 Beitr.
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ECONIS (ZBW)
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Evaluating the consumer response to fuel economy : a review of the literature
Helfand, Gloria E.
;
Wolverton, Ann
- In:
International review of environmental and resource economics
5
(
2011
)
2
,
pp. 103-146
Persistent link: https://www.econbiz.de/10009154030
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2
Abstracting empirical generalizations from private label brand research
Gooner, Richard A.
;
Nadler, S. Scott
- In:
Journal of marketing theory and practice
20
(
2012
)
1
,
pp. 87-104
Persistent link: https://www.econbiz.de/10009509170
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3
Promotion dynamics
Neslin, Scott A.
;
Heerde, Harald J. van
-
2009
Persistent link: https://www.econbiz.de/10003928447
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4
Effects of pharmaceutical promotion : a review and assessment
Dave, Dhaval
-
2013
Persistent link: https://www.econbiz.de/10009726305
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5
Money for nothing and content for free? : paid content, Plattformen und Zahlungsbereitschaft im digitalen Journalismus
Wellbrock, Christian M.
;
Buschow, Christopher
-
2020
-
1. Auflage
Persistent link: https://www.econbiz.de/10012262042
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6
Die Tierschutzproblematik im Spiegel von Einstellungen und Verhaltensweisen der deutschen Bevölkerung : eine Literaturanalyse
Wildner, Susanne
-
1998
Persistent link: https://www.econbiz.de/10001350923
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7
50 years of research on international standardization and adaptation - from a systematic literature analysis to a theoretical framework
Schmid, Stefan
;
Kotulla, Thomas
- In:
International business review : the official journal of …
20
(
2011
)
5
,
pp. 491-507
Persistent link: https://www.econbiz.de/10009380917
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8
Organisation des Produktmanagements : State-of-Practice und Trends in verschiedenen Branchen
Jensen, Ove
;
Wellstein, Benjamin
-
2005
Persistent link: https://www.econbiz.de/10013430159
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9
Promoties: effectief op korte termijn, destructief op lange termijn? : Een overzicht van het marketingdebat
Campo, Katia
- In:
Economisch en sociaal tijdschrift : een driemaandelijke …
52
(
1998
)
2
,
pp. 175-220
Persistent link: https://www.econbiz.de/10001244477
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10
Contingent valuation: controversies and evidence
Carson, Richard T.
;
Flores, Nicholas E.
;
Meade, Norman F.
-
1996
Persistent link: https://www.econbiz.de/10000956805
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