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Strategic market analysis : top-down and bottom-up approaches
Day, George S. - 1980
Persistent link: https://www.econbiz.de/10000767762
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Strategic marketing decisions and cost structure implications
Walters, David; Korkofingas, Con - 1997
Persistent link: https://www.econbiz.de/10000622215
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Strategic marketing decisions and cost structure implications
Walters, David; Korkofingas, Con - 1997
Persistent link: https://www.econbiz.de/10000957447
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Managerial beliefs, market contestability and dominant strategic orientation in the eclectic paradigm
Devinney, Timothy Michael (contributor);  … - 2002 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001719454
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Differentiation and value strategy : issues for the marketing operations management interface
Walters, David - 1997
Persistent link: https://www.econbiz.de/10000645000
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Konzeptioneller Rahmen und Ansatzpunkte für ein Kapazitätsmanagement in Dienstleistungsunternehmungen
Corsten, Hans - 1996
Persistent link: https://www.econbiz.de/10013420054
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Capacity management in service organisations : conceptual frame and managerial implications
Corsten, Hans - 1997
Persistent link: https://www.econbiz.de/10013420061
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Interaktion in der Dienstleistungsproduktion als Ansatzpunkt eines Kapazitätsmanagement
Corsten, Hans; Stuhlmann, Stephan - 2000
Persistent link: https://www.econbiz.de/10013419478
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The strategic marketing plan evaluated : effective or not?
Waalewijn, Philip; Wijnia, Sjoerd - 1997
Persistent link: https://www.econbiz.de/10000962258
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A marketing manager's view on successful high tech launch strategies
Hultink, Erik J. - 1994
Persistent link: https://www.econbiz.de/10013421254