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Social media open up new possibilities for firms to exploit information from various external sources. Does this information help firms to become more innovative? Combining firm-level survey data with information from firms' Facebook pages, we study the role that firms' and users' activities on...
Persistent link: https://www.econbiz.de/10011623206
Social media open up new possibilities for firms to exploit information from various external sources. Does this information help firms to become more innovative? Combining firm-level survey data with information from firms' Facebook pages, we study the role that firms' and users' activities on...
Persistent link: https://www.econbiz.de/10011876132
Persistent link: https://www.econbiz.de/10010510703
The majority of service providers have recognized the need to develop innovative services that meet sophisticated customer needs on time. Because of structural changes in the market, rising costs and shorter lifecycles of services and technologies this has become a more demanding task than ever...
Persistent link: https://www.econbiz.de/10009424474
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measures reflect business strategy choices and inform decision-making on industry-specific areas, including food reformulation …
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