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Consumers' trade-off between relationship, service package, and price : an empirical study in the car industry
Odekerken-Schröder, Gaby; Ouwersloot, Hans; Lemmink, Jos; … - 2002
Persistent link: https://www.econbiz.de/10001780781
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The impact of need for social affiliation and consumer relationship proneness on behavioural intentions : an empirical study in a hairdresser's context
Bloemer, Johanna M.; Odekerken-Schröder, Gaby; … - 2002
Persistent link: https://www.econbiz.de/10001780786
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Involevement and switching behaviour
Roos, Inger - 1999
Persistent link: https://www.econbiz.de/10001543473
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Die Signalwirkung des Vorankündigungsaufwandes und von Patentinformationen in kundenorientierten Produkt-Vorankündigungen
Ernst, Holger; Schnoor, Anje - 1999
Persistent link: https://www.econbiz.de/10001522945
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Markentreue, Wiederkauf- und Wechselverhalten
Tscheulin, Dieter K.; Helmig, Bernd - 1999
Persistent link: https://www.econbiz.de/10001404937
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Customer poaching and brand switching
Fudenberg, Drew; Tirole, Jean - 1999
Persistent link: https://www.econbiz.de/10001406701
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Unilateral sharing of customer data for strategic purposes
Choe, Chongwoo; Cong, Jiajia; Wang, Chengsi - 2021
Persistent link: https://www.econbiz.de/10012651428
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Analyzing recurrent customer purchases and unobserved defections : a Bayesian data augmentation scheme
Borle, Sharad; Singh, Siddarth S.; Jain, Dipak - 2013
Persistent link: https://www.econbiz.de/10010188604
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Time-limited loyalty rewards
Caminal, Ramón - 2020
Persistent link: https://www.econbiz.de/10012485254
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Die Signalwirkung des Vorankündigungsaufwandes und von Patentinformationen in kundenorientierten Produkt-Vorankündigungen
Ernst, Holger; Schnoor, Anje - 1999
Persistent link: https://www.econbiz.de/10011734862