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The more the better? : Arousing merchandising concepts and in-store buying behavior
Gröppel-Klein, Andrea; Baun, Dorothea - 2002
Persistent link: https://www.econbiz.de/10001684616
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I'll try that, too : a field experiment in retailing on the effect of variety during display promotions
Sachse, Mareike; Oetzel, Sebastian; Klapper, Daniel - 2023
The effect of variety on consumer choice has been studied extensively, with some stream of literature showing the positive effects on choice and others arguing that too many alternatives may result in negative consequences (i.e., choice deferral or no purchase at all), often referred to as...
Persistent link: https://www.econbiz.de/10014481041
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The effects of shelf display on online grocery choices
Breugelmans, Els (contributor); Campo, Katia (contributor);  … - 2006
Persistent link: https://www.econbiz.de/10003633776
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The path to purchase during shopping
Kumar Sinha, Piyush; Krishnaswamy, Gopi - 2009
Persistent link: https://www.econbiz.de/10003913814
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Impact of store format on shopping involvement
Sinha, P. K.; Uniyal, Dwarika Prasad - 2016
Persistent link: https://www.econbiz.de/10011535368
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Duftmarketing für Dienstleistungsunternehmen : eine empirische Studie zur Wirkung von Duftstoffen in Banken
Reimer, Anja; Meyer, Judith - 2003
Persistent link: https://www.econbiz.de/10001744490
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Der Einfluss von Schaufenstern auf die Erwartung der Konsumenten : eine explorative Studie
Fließ, Sabine - 2007
Persistent link: https://www.econbiz.de/10013409332
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Too much to eat it all : how package size impacts food waste
Petit, Olivia; Lunardo, Renaud; Rickard, Bradley J. - 2017
Persistent link: https://www.econbiz.de/10011803942
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Effect of sales on brand loyalty
Huang, Rui (contributor); Perloff, Jeffrey M. (contributor);  … - 2006
Persistent link: https://www.econbiz.de/10003718953