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Investigating Complementarities in Subscription Software Usage Using Advertising Experiments
Zeller, Jon; Narayanan, Sridhar - 2022
advertising experiments that affect usage of one product at a time to directly measure complementarities based on consumption … subscription products and demonstrate the implications for advertising targeting decisions, and our identification strategy has …
Persistent link: https://www.econbiz.de/10014087347
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Targeted advertising and costly consumer search
Burguet, Roberto; Petrikaite, Vaiva - 2017
Persistent link: https://www.econbiz.de/10011697503
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Consumer privacy choice in online advertising : who opts out and at what cost to industry?
Johnson, Garrett A.; Shriver, Scott; Du, Shaoyin - 2017
Persistent link: https://www.econbiz.de/10011800486
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When less is more : data and power in advertising experiments
Johnson, Garrett A.; Lewis, Randall A.; Reiley, David H. - 2015
Yahoo! Research partnered with a nationwide retailer to study the effects of online display advertising on both online …
Persistent link: https://www.econbiz.de/10011807825
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Ghost ads : improving the economics of measuring online ad effectiveness
Johnson, Garrett A.; Lewis, Randall A.; Nubbemeyer, Elma I. - 2017
Persistent link: https://www.econbiz.de/10011807943
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The value of online privacy
Savage, Scott J.; Waldman, Donald M. - 2013
Persistent link: https://www.econbiz.de/10010209888
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The impact of targeting technologies and consumer multi homing on digital platform competition
Evensen, Charlotte Bjørnhaug; Haugen, Atle - 2021
Persistent link: https://www.econbiz.de/10012627857
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The differentiated effect of advertising on readership : evidence from a two-sided market approach
Ivaldi, Marc; Muller-Vibes, Catherine - 2018
Persistent link: https://www.econbiz.de/10012267702
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Attention, recall and purchase : experimental evidence on online news and advertising
Valletti, Tommaso M.; Veiga, André - 2021
We conduct an experiment where subjects read online news articles and are shown ads for brands next to those articles. Using eye-tracking technology, we measure the attention that each individual devotes to each article and ad. Then, respondents choose between cash or vouchers for the brands...
Persistent link: https://www.econbiz.de/10012495704
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Search advertising and information discovery : are consumers averse to sponsored messages?
Sahni, Navdeep S.; Zhang, Charles - 2020
.3 million US users: one group of users saw the status quo, while the other saw a lower level of advertising (with prominence of … search ads decreased). Revealed preference data reject that users are, overall, averse to search advertising targeted to them … across a diverse set of searches. At the margin, users prefer the search engine with the higher level of advertising. On the …
Persistent link: https://www.econbiz.de/10012244407