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Markenpolitik : Markenwirkungen - Markenführung - Markencontrolling
Baumgarth, Carsten - 2008 - 3., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003456546
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Fashion virtual reality in e-commerce
Piñas Parés, Maria; de la Cruz, Querubina; Sánchez, Laura - In: International Journal of Technology for Business (IJTB) 2 (2020) 1, pp. 14-22
it in the Fashion Industry, as interactive mirrors and glasses or apps and webs to feel like if you were shopping and … students. The experiment was conducted to determine the feasibility of using VR fashion retail store models in designing store …
Persistent link: https://www.econbiz.de/10013266202
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How price promotions work : a review of practice and theory
Anderson, Eric T.; Fox, Edward J. - 2019
Persistent link: https://www.econbiz.de/10012112783
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Sustainable-oriented Entrepreneurship: Sozial und ökologisch verantwortliches Handeln als Teil des unternehmerischen Selbstverständnisses
Bookhagen, Andrea; Seymour, Grit - In: PraxisWISSEN Marketing 4 (2019) 01/2019, pp. 112-126
from the fashion industry will be presented. Their founders have dedicated themselves to the idea of the circular economy …
Persistent link: https://www.econbiz.de/10013270983
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Modeforschung in den USA - State of the Art
Thurm, Manuela - 1996
Persistent link: https://www.econbiz.de/10013416323
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Factors influencing Saudi young female consumers' luxury fashion in Saudi Arabia: Predeterminants of culture and lifestyles in Neom city
Algumzi, Areej - In: Journal of Risk and Financial Management 15 (2022) 7, pp. 1-13
lifestyles. In this context, the perceptions towards luxury fashion among the Saudi citizens were identified to be one of the … evaluates factors influencing Saudi young female consumers' luxury fashion in Saudi Arabia, which can act as predeterminants of … fashion in Saudi Arabi. …
Persistent link: https://www.econbiz.de/10014332475
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Economics of private labels : a survey of literature
Bergés-Sennou, Fabian (contributor);  … - In: Journal of agricultural & food industrial organization 2 (2004) 1
Persistent link: https://www.econbiz.de/10001982160
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Markenwert und Markenwertermittlung : eine systematische Modelluntersuchung und -bewertung
Bentele, Günter; Buchele, Mark-Steffen; Hoepfner, Jörg; … - 2003 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001852394
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30 Jahre "Erlebnismarketing" und "Erlebnisgesellschaft" : die Entwicklung des Phänomens "Erlebnisorientierung" und State-of-the-Art der Forschung
Gröppel-Klein, Andrea - In: Customer Experience : Forum Dienstleistungsmanagement, (pp. 37-60). 2012
Persistent link: https://www.econbiz.de/10009549644