This article explores the dilemmas and challenges that hybrid organizations face when developing marketing strategies … transmitted through marketing strategies may even be incompatible. Dutch sheltered work companies are illustrative examples of … article theoretically identifies the challenges and dilemmas that may be involved in the marketing of these diverse activities …

integrated marketing communication instruments. Branding strategies implemented through integrated marketing communication tools … current trends in business in order to create and implement efficient branding strategies, supported by a promotional mix of … branding and brand communication. The modern business environment affirms the need for continuous research and analysis of …

relevant marketing approaches, and the main consumer segments have been identified. This paper contains empirical research … findings on functional food consumption in Hungary. As a marketing manager or academic, you shall find valuable pieces of … information on the segmentation, the main target groups and the most successful positioning strategies regarding the functional …

model for branding private label products. In this study, the relationship between the brand value of the retailer, the real … quality of the product, and the category of the product were evaluated in terms of branding of private label products in fast … moving consumer goods market (FMCG), and a branding model was proposed to comprise the mentioned factors on the branding of …

relevant topics those associated with brand equity, brand image, market orientation, relationship marketing strategies, market …The purpose of this article is to identify research trends in branding and brand building focused on the elderly … results show that there is a recent interest in research on the study of branding and related topics of consumer analysis of …