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Bali brand love: A perspective from domestic tourists
Sukaatmadja, I Putu Gde; Yasa, NI Nyoman Kerti; … - In: Cogent Business & Management 10 (2023) 3, pp. 1-18
brand love, Word of Mouth (WOM), recommendation, and revisit intention. The research samples included 284 domestic tourists … research analysis results showed that all relationships had positive and significant effects, except tourist experience on WOM … positive WOM. Brand image, experience, and destination quality are maintained to build high brand love for Bali. These also …
Persistent link: https://www.econbiz.de/10014527397
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Keine Angst vor der Digitalisierung! Zum Stand digitalisierter Arbeitsanforderungen in verschiedenen Industriebranchen und Tätigkeitsfeldern sowie Zusammenhänge zwischen Belastung,...
Härtwig, Christian; Sapronova, Anna - In: Zeitschrift für Arbeitswissenschaft 75 (2020) 1, pp. 58-73
Ziel der Studie war es, den Stand der Digitalisierung in zwölf Industriebranchen in Deutschland zu untersuchen. In der Fragebogen-Erhebung unter 14.007 Beschäftigten zeigte sich, dass die Digitalisierung oft noch am Anfang steht und primär durch den Einsatz von IKT-Systemen geprägt ist....
Persistent link: https://www.econbiz.de/10014504067
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Reaching for customer centricity: Wine brand positioning configurations
Dressler, Marc; Paunovic, Ivan - In: Journal of Open Innovation: Technology, Market, and … 7 (2021) 2, pp. 1-21
This study set out to uncover brand positioning configurations by presenting state-ofthe- art brand management literature and applying a novel, mixed-methods approach to examine the under-researched wine industry transformation towards open innovation in branding. German winery brands were...
Persistent link: https://www.econbiz.de/10012620647
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Building brand's value: Research on brand image, personality and identification
Wu, Chao Sen; Chen, Tien-Tze - In: International Journal of Management, Economics and … 8 (2019) 4, pp. 299-318
The purpose of the study was to investigate and analyze the relationships among three research variables: brand Image, brand Identification and brand Personality. Standard surveys were administered to 1032 subjects who had knowledge of Volvo and the Volvo endorsement by Jeremy Lin and had...
Persistent link: https://www.econbiz.de/10012149397
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Online Surveys vs. Online Observations: A Comparative Analysis of Online Research Methods and their Impact on Brand Management
Bíró, Szilvia; Botzenhardt, Florian; Ferdinand, … - In: Markenbrand (2014) 2/2014, pp. 49-56
The internet offers market researchers a broad variety of possibilities to gather information and insights. Online surveys and online observations are to commonly used research methods. In this article, both methods are being compared and their possible value proposition in terms of brand...
Persistent link: https://www.econbiz.de/10010352742
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Social Media im Recruiting
Schwarz, Annika; Botzenhardt, Florian; Pätzmann, Jens U. - In: Markenbrand (2012) 1/2012, pp. 6-12
Die Autoren untersuchen im vorliegenden Artikel den Einfluss der zunehmenden Nutzung von Social Media auf das Personalmanagement. Dabei liegt der Fokus vor allem auf dem Bereich Employer Branding, weil die Veränderungen des Medienkonsums und Kommunikationsverhalten, die durch die Nutzung von...
Persistent link: https://www.econbiz.de/10010420382
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Brand Management in a Digital World: An examination of Hugo Boss's efforts in social media
Fähnle, Sabrina; Teichmann, Julia; Pätzmann, Jens U. - In: Markenbrand (2012) 1/2012, pp. 13-23
The rise of social media is causing challenges for brand managers of premium manufacturers in the fast moving consumer goods industry. Social Media platforms as innovative and open communication channels have to be integrated in the established media mix while preventing the damage of the...
Persistent link: https://www.econbiz.de/10010420967
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Personality traits as drivers of social preferences: a mixed logit model application
Paetz, Friederike - In: Journal of Business Economics 91 (2020) 3, pp. 303-332
Currently, social consumption constitutes a rapidly increasing trend with significant potential for companies; moreover, the characterization of social consumers is highly relevant. To date, sociodemographic variables have been widely studied but appear to be less appropriate to uniquely...
Persistent link: https://www.econbiz.de/10014503913
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Effects of the intensity of use of social media on brand equity: An empirical study in a tourist destination
Stojanovic, Igor; Andreu, Luisa; Curras-Perez, Rafael - In: European Journal of Management and Business Economics … 27 (2018) 1, pp. 83-100
Persistent link: https://www.econbiz.de/10011946147
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Customer protest: Exit, voice or negative word of mouth
Solvang, Bernt Krohn - In: International Journal of Business Science & Applied … 3 (2008) 1, pp. 14-28
Of the three forms of protest the propensity of word of mouth (WOM) seems to be the most common, and the most exclusive … propensity for WOM. The customers seem to do an evaluation between the three forms of protest, yet the rational picture of the …
Persistent link: https://www.econbiz.de/10011946285