Similar Search Results

Bali brand love: A perspective from domestic tourists

Sukaatmadja, I Putu Gde; Yasa, NI Nyoman Kerti; … - In: Cogent Business & Management 10 (2023) 3, pp. 1-18

brand love, Word of Mouth (WOM), recommendation, and revisit intention. The research samples included 284 domestic tourists … research analysis results showed that all relationships had positive and significant effects, except tourist experience on WOM … positive WOM. Brand image, experience, and destination quality are maintained to build high brand love for Bali. These also …

Persistent link: https://www.econbiz.de/10014527397

From dissatisfied customers to evangelists of the firm: A study of the Spanish mobile service sector

Cambra Fierro, Jesús; Melero Polo, Iguácel; Melero … - In: BRQ Business Research Quarterly 17 (2014) 3, pp. 191-204

This paper takes a closer look at factors which serve as a catalyst for transforming initially dissatisfied customers into evangelists of the firm; that is, customers who spread positive word-of-mouth about a company, its products and/or services—and recommend them to other consumers. We...

Persistent link: https://www.econbiz.de/10012118371

Keine Angst vor der Digitalisierung! Zum Stand digitalisierter Arbeitsanforderungen in verschiedenen Industriebranchen und Tätigkeitsfeldern sowie Zusammenhänge zwischen Belastung, Ressourcen und Beanspruchungsfolgen in Deutschland

Härtwig, Christian; Sapronova, Anna - In: Zeitschrift für Arbeitswissenschaft 75 (2020) 1, pp. 58-73

Ziel der Studie war es, den Stand der Digitalisierung in zwölf Industriebranchen in Deutschland zu untersuchen. In der Fragebogen-Erhebung unter 14.007 Beschäftigten zeigte sich, dass die Digitalisierung oft noch am Anfang steht und primär durch den Einsatz von IKT-Systemen geprägt ist....

Persistent link: https://www.econbiz.de/10014504067

Building brand's value: Research on brand image, personality and identification

Wu, Chao Sen; Chen, Tien-Tze - In: International Journal of Management, Economics and … 8 (2019) 4, pp. 299-318

The purpose of the study was to investigate and analyze the relationships among three research variables: brand Image, brand Identification and brand Personality. Standard surveys were administered to 1032 subjects who had knowledge of Volvo and the Volvo endorsement by Jeremy Lin and had...

Persistent link: https://www.econbiz.de/10012149397

Reaching for customer centricity: Wine brand positioning configurations

Dressler, Marc; Paunovic, Ivan - In: Journal of Open Innovation: Technology, Market, and … 7 (2021) 2, pp. 1-21

This study set out to uncover brand positioning configurations by presenting state-ofthe- art brand management literature and applying a novel, mixed-methods approach to examine the under-researched wine industry transformation towards open innovation in branding. German winery brands were...

Persistent link: https://www.econbiz.de/10012620647

Personality traits as drivers of social preferences: a mixed logit model application

Paetz, Friederike - In: Journal of Business Economics 91 (2020) 3, pp. 303-332

Currently, social consumption constitutes a rapidly increasing trend with significant potential for companies; moreover, the characterization of social consumers is highly relevant. To date, sociodemographic variables have been widely studied but appear to be less appropriate to uniquely...

Persistent link: https://www.econbiz.de/10014503913

Effects of the intensity of use of social media on brand equity: An empirical study in a tourist destination

Stojanovic, Igor; Andreu, Luisa; Curras-Perez, Rafael - In: European Journal of Management and Business Economics … 27 (2018) 1, pp. 83-100

Persistent link: https://www.econbiz.de/10011946147

Customer protest: Exit, voice or negative word of mouth

Solvang, Bernt Krohn - In: International Journal of Business Science & Applied … 3 (2008) 1, pp. 14-28

Of the three forms of protest the propensity of word of mouth (WOM) seems to be the most common, and the most exclusive … propensity for WOM. The customers seem to do an evaluation between the three forms of protest, yet the rational picture of the …

Persistent link: https://www.econbiz.de/10011946285

Product involvement, WOM and eWOM in the fast food industry: A young adult perspective in an emerging African economy

Ledikwe, Aobakwe; Stiehler-Mulder, Beate; … - In: Cogent Business & Management 7 (2020) 1, pp. 1-22

This study investigates the relationship between product involvement, WOM, and eWOM in the fast food industry between … positive and significant influence on WOM and eWOM in the case of both young adult sub-groups. There is also no difference in … the perceptions of the two sub-groups of young adults concerning product involvement, WOM, and eWOM. Product involvement …

Persistent link: https://www.econbiz.de/10012657236

The effects of strategic procurement 4.0 performance on organizational competitiveness in the circular economy

Corboș, Răzvan Andrei; Bunea, Ovidiu-Iulian; … - In: Logistics 7 (2023) 1, pp. 1-17

Background: This study aims to identify how and if strategic procurement 4.0 performance influences competitiveness under circular economy conditions. In this regard, to achieve the aim of the study, we examine the moderating and mediating effects of strategic procurement 4.0 performance. In...

Persistent link: https://www.econbiz.de/10015194886