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Piñas Parés, Maria; de la Cruz, Querubina; Sánchez, Laura - In: International Journal of Technology for Business (IJTB) 2 (2020) 1, pp. 14-22

it in the Fashion Industry, as interactive mirrors and glasses or apps and webs to feel like if you were shopping and … students. The experiment was conducted to determine the feasibility of using VR fashion retail store models in designing store …

Persistent link: https://www.econbiz.de/10013266202

Sustainable-oriented Entrepreneurship: Sozial und ökologisch verantwortliches Handeln als Teil des unternehmerischen Selbstverständnisses

Bookhagen, Andrea; Seymour, Grit - In: PraxisWISSEN Marketing 4 (2019) 01/2019, pp. 112-126

from the fashion industry will be presented. Their founders have dedicated themselves to the idea of the circular economy …

Persistent link: https://www.econbiz.de/10013270983

Factors influencing Saudi young female consumers' luxury fashion in Saudi Arabia: Predeterminants of culture and lifestyles in Neom city

Algumzi, Areej - In: Journal of Risk and Financial Management 15 (2022) 7, pp. 1-13

lifestyles. In this context, the perceptions towards luxury fashion among the Saudi citizens were identified to be one of the … evaluates factors influencing Saudi young female consumers' luxury fashion in Saudi Arabia, which can act as predeterminants of … fashion in Saudi Arabi. …

Persistent link: https://www.econbiz.de/10014332475

Der Wandel von Push- zu Pull-Medien in der Online-Medienarbeit von Luxusmarken: Eine Untersuchung über den Einsatz von Social Media Newsrooms in der Luxusbranche

Maiwald, Anna; Teichmann, Julia; Pätzmann, Jens U. - In: Markenbrand (2014) 2/2014, pp. 8-16

email in the brand communication of luxury goods. Referring to the model of intereffication it is stated that journalism and … serve as a reliable source of multimedia-ready information for journalists. In addition, a collection of luxury brand … opportunities regarding the creation of luxury brand worlds. …

Persistent link: https://www.econbiz.de/10010420965

Online Surveys vs. Online Observations: A Comparative Analysis of Online Research Methods and their Impact on Brand Management

Bíró, Szilvia; Botzenhardt, Florian; Ferdinand, … - In: Markenbrand (2014) 2/2014, pp. 49-56

their possible value proposition in terms of brand management is being analyzed. Online surveys are the digital version of …. The article shows that both methods can deliver a substantial impact on brand management. The formation of generalized … rules when to pick one or the other is not possible due to the highly individual frame conditions in brand management. …

Persistent link: https://www.econbiz.de/10010352742

Social Media im Recruiting

Schwarz, Annika; Botzenhardt, Florian; Pätzmann, Jens U. - In: Markenbrand (2012) 1/2012, pp. 6-12

Die Autoren untersuchen im vorliegenden Artikel den Einfluss der zunehmenden Nutzung von Social Media auf das Personalmanagement. Dabei liegt der Fokus vor allem auf dem Bereich Employer Branding, weil die Veränderungen des Medienkonsums und Kommunikationsverhalten, die durch die Nutzung von...

Persistent link: https://www.econbiz.de/10010420382

Brand Management in a Digital World: An examination of Hugo Boss's efforts in social media

Fähnle, Sabrina; Teichmann, Julia; Pätzmann, Jens U. - In: Markenbrand (2012) 1/2012, pp. 13-23

The rise of social media is causing challenges for brand managers of premium manufacturers in the fast moving consumer … for brand communication. The authors analyze the positioning of the German premium brand HUGO BOSS throughout the most … popular social media platforms. As a conclusion hypotheses about the influence of the media-activities on the brand are …

Persistent link: https://www.econbiz.de/10010420967

Lassen sich »Hochkosten«-Standorte durch Premiumbranchen absichern? Erfahrungen aus der Automobilindustrie

Dudenhöffer, Ferdinand - In: ifo Schnelldienst 67 (2014) 06, pp. 26-30

In seinem Beitrag zeigt Ferdinand Dudenhöffer, Universität Duisburg-Essen, dass die Premiumbranche den Autostandort Deutschland stabilisiert. Das weltweite Premiumgeschäft ist die Domäne der deutschen Autokonzerne. Neue Impulse, wie etwa die Kategorie kleiner Premiumfahrzeuge, haben dem...

Persistent link: https://www.econbiz.de/10011693632

Do they care what they believe? Exploring the impact of religiosity on intention to purchase luxury products

Ashraf, Saba; Hafeez, Muhammad Haroon; Yaseen, Asif; … - In: Pakistan Journal of Commerce and Social Sciences (PJCSS) 11 (2017) 2, pp. 428-447

This paper aims to examine whether religion influences the purchase decision of potential customers. It is generally believed that Islam is a religion which provides holistic guidelines to its followers regarding all facets of life. Thus, it is interesting to know how strongly Islam impacts...

Persistent link: https://www.econbiz.de/10011938557

Evolution of male self-expression: The socio-economic phenomenon as seen in Japanese men's fashion magazines

Kostrzewski, Mariusz; Nowak, Wojciech - In: Economic and Environmental Studies (E&ES) 18 (2018) 1, pp. 211-248

women's fashion, especially in the realm of pop-culture. The resources available for non-Japanese reader rarely raise the … subject of Japanese men's fashion in the context of giving voice to self-expression by means of style and clothing. The aim of … this paper is to supplement the information on the socio-economic correlation between the Japanese economy, fashion market …

Persistent link: https://www.econbiz.de/10011984347