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111
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93
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81
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77
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77
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70
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66
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63
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62
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58
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58
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58
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56
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55
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54
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51
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50
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50
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49
Xuan Vinh Vo
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Link, Albert N.
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Moosa, Imad A.
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Applied economics letters
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International review of economics & finance : IREF
656
Energy economics
654
Technology analysis & strategic management
637
Finance research letters
635
Industrial marketing management : the international journal for industrial and high-tech firms
628
International journal of innovation management
566
Economics of innovation and new technology
492
International journal of technology management : IJTM
491
Applied financial economics
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Journal of banking & finance
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Journal of econometrics
475
Journal of international money and finance
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Management science : journal of the Institute for Operations Research and the Management Sciences
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International review of financial analysis
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Industry and innovation
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The empirical economics letters : a monthly international journal of economics
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375
Journal of applied econometrics
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Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
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The American economic review
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International journal of economics and financial issues : IJEFI
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European economic review : EER
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The review of economics and statistics
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The North American journal of economics and finance : a journal of financial economics studies
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311
Labour economics : official journal of the European Association of Labour Economists
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International journal of economics and finance
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ECONIS (ZBW)
110,219
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of
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1
Communicating high-tech products : a comparison between print advertisements of automotive premium and standard brands
Baccarella, Christian V.
;
Scheiner, Christian Willi
; …
- In:
International journal of technology marketing : IJTMkt
11
(
2016
)
1
,
pp. 24-38
Persistent link: https://www.econbiz.de/10011478607
Saved in:
2
Relationship between market orientation and business performance in Czech and German high-tech firms
Jangl, Patrik
- In:
Market : review for marketing theory and practice
27
(
2015
)
2
,
pp. 153-170
Persistent link: https://www.econbiz.de/10011608717
Saved in:
3
Impact of positioning strategies on corporate performance
Blankson, Charles
;
Kalafatis, Stavros P.
;
Cheng, Julian …
- In:
Journal of advertising research
48
(
2008
)
1
,
pp. 106-122
Persistent link: https://www.econbiz.de/10003688989
Saved in:
4
Market knowledge and new product performance: the mediating effects of new product creativity
Dąbrowski, Dariusz
- In:
Journal of business economics and management
20
(
2019
)
6
,
pp. 1168-1188
. However, a missing link in this relationship is creativity, and specifically, as a natural process in product
innovation
. This …
Persistent link: https://www.econbiz.de/10012176090
Saved in:
5
Balancing exploration and exploitation capabilities in high technology firms : a multi-source multi-context examination
Tu, Chiayu
- In:
Industrial marketing management : the international …
39
(
2010
)
4
,
pp. 672-680
Persistent link: https://www.econbiz.de/10003984003
Saved in:
6
Value co-creation processes : early stages of value chains involving high-tech business markets : Samsung-Qualcomm semiconductor foundry businesses
Park, Changhyun
;
Lee, Heesang
- In:
Journal of business-to-business marketing
22
(
2015
)
3
,
pp. 229-252
Persistent link: https://www.econbiz.de/10011413362
Saved in:
7
Marketing and technological absorptive capacities : environmental antecedents and performance outcomes in high-tech firms
Shoham, Aviv
;
Asseraf, Yoel
;
Lev, Sara
;
Fiegenbaum, Avshalom
- In:
Journal of business-to-business marketing
24
(
2017
)
3
,
pp. 165-182
Persistent link: https://www.econbiz.de/10011763044
Saved in:
8
Marketingstrategien in jungen Märkten : wettbewerbsorientiertes High-Tech-Marketing
Meffert, Heribert
- In:
Die Betriebswirtschaft : DBW
48
(
1988
)
3
,
pp. 331-346
Persistent link: https://www.econbiz.de/10001046115
Saved in:
9
IMC strategies in new high technology product launches
Winter, Susanna
;
Sundqvist, Sanna
- In:
Marketing intelligence & planning
27
(
2009
)
2
,
pp. 191-215
Persistent link: https://www.econbiz.de/10009526383
Saved in:
10
Critical brand
innovation
factors (CBIF) : understanding
innovation
and market performance in the Chinese high-tech service industry
Bang, Nguyen
;
Yu, Xiaoyu
;
Melewar, T. C.
;
Gupta, Suraksha
- In:
Journal of business research : JBR
69
(
2016
)
7
,
pp. 2471-2479
Persistent link: https://www.econbiz.de/10011491067
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