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Persistent link: https://www.econbiz.de/10003519088

Transcendental marketing : a conceptual framework and empirical examples

Nordin, Fredrik - In: Management decision : MD 47 (2009) 10, pp. 1652-1664

Persistent link: https://www.econbiz.de/10009524474

Making sense of service dynamics : the honeybee metaphor

Brozovic, Danilo; Ravald, Annika; Nordin, Fredrik - In: The journal of services marketing 29 (2015) 6/7, pp. 634-644

Persistent link: https://www.econbiz.de/10011418379

Facets of country image and brand equity : revisiting the role of product categories in country-of-origin effect research

Andéhn, Mikael; Nordin, Fredrik; Nilsson, Mats E. - In: Journal of consumer behaviour : an international … 15 (2016) 3, pp. 225-238

Persistent link: https://www.econbiz.de/10011508783

Network management in emergent high-tech business contexts : critical capabilities and activities

Nordin, Fredrik; Ravald, Annika; Möller, K. E. Kristian; … - In: Industrial marketing management : the international … 74 (2018), pp. 89-101

Persistent link: https://www.econbiz.de/10011942248

When does implementation of relationship orientation in new product launch matter?

Viio, Paul; Nordin, Fredrik - In: Industrial marketing management : the international … 45 (2015), pp. 47-48

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Managing relationship gaps : a practitioner perspective

Nordin, Fredrik; Ravald, Annika - In: Journal of business research : JBR 69 (2016) 7, pp. 2490-2497

Persistent link: https://www.econbiz.de/10011491350

CASE : managing customer relationship gaps at SKF

Nordin, Fredrik; Brozovic, Danilo; Kowalkowski, Christian; … - In: Journal of business market management : JBM 8 (2015) 2, pp. 455-463

This teaching case study focuses on SKF, a leading supplier of products, services and solutions. It consists of an overview of the company and then a narrative concentrating on the sudden loss of a large customer relationship. Moreover, it explores how central individuals devise various...

Persistent link: https://www.econbiz.de/10011379461

Business service sourcing : a literature review and agenda for future research

Nordin, Fredrik; Agndal, Henrik - In: International journal of integrated supply management : … 4 (2008) 3/4, pp. 378-405

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Visualizing the value of service-based offerings : empirical findings from the manufacturing industry

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Persistent link: https://www.econbiz.de/10009672498