Showing 1 - 10 of 19
Persistent link: https://www.econbiz.de/10003990884
Persistent link: https://www.econbiz.de/10008773207
Persistent link: https://www.econbiz.de/10008652173
Persistent link: https://www.econbiz.de/10010530584
Persistent link: https://www.econbiz.de/10009732195
Persistent link: https://www.econbiz.de/10009692802
Persistent link: https://www.econbiz.de/10009625607
Even though the importance of Key Account Management (KAM) in building long term buyer-seller relationships is widely recognized in literature this long term perspective of KAM lacks appropriate empirical examination. The purpose of this study is to propose a conceptualization of Key Account...
Persistent link: https://www.econbiz.de/10009626973
Persistent link: https://www.econbiz.de/10009788844
Persistent link: https://www.econbiz.de/10011553888