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Consumer behaviour
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Wagner, Udo
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ECONIS (ZBW)
68
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1
An investigation of salespeople’s nonverbal behaviors and their effect on charismatic appearance and favorable consumer responses
Pauser, Sandra
;
Wagner, Udo
;
Ebster, Claus
- In:
The journal of personal selling & sales management : JPSSM
38
(
2018
)
3
,
pp. 344-369
Persistent link: https://www.econbiz.de/10011963041
Saved in:
2
The influence of shopping carts on customer behavior in grocery stores
Wagner, Udo
;
Ebster, Claus
;
Eske, Ulrike
;
Weitzl, Wolfgang
- In:
Marketing : ZFP ; journal of research and management
36
(
2014
)
3
,
pp. 165-175
Persistent link: https://www.econbiz.de/10010394618
Saved in:
3
Context effects of erotic television advertising
Ebster, Claus
;
Wagner, Udo
;
Richter, Verena
;
Prenner, …
- In:
Marketing : journal of research and management
5
(
2009
)
2
,
pp. 61-70
Persistent link: https://www.econbiz.de/10003908016
Saved in:
4
Die Wirkung der kontextbezogenen Verbundpräsentation auf die emotionale Produktbeurteilung
Ebster, Claus
;
Wagner, Udo
;
Bumberger, Cora
- In:
Marketing : ZFP ; journal of research and management
29
(
2007
)
1
,
pp. 40-53
Persistent link: https://www.econbiz.de/10003416159
Saved in:
5
"An meinen Fähigkeiten als Liebhaber habe ich schon gezweifelt" : die Messung sozial erwünschten Antwortverhaltens
Grohs, Reinhard
;
Ebster, Claus
;
Kummer, Claudia
- In:
Marketing : ZFP ; journal of research and management
31
(
2009
)
2
,
pp. 87-100
Persistent link: https://www.econbiz.de/10003857648
Saved in:
6
Editorial to the special section: the fourth German-French-Austrian conference on quantitative marketing
Wagner, Udo
- In:
Journal of business research : JBR
67
(
2014
)
5
,
pp. 961-963
Persistent link: https://www.econbiz.de/10010364070
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7
Modellgestützte Marketing-Mix-Planung unter Berücksichtigung von Konkurrenzeffekten
Decker, Reinhold
- In:
Journal of business economics : JBE
67
(
1997
)
11
,
pp. 1167-1187
Persistent link: https://www.econbiz.de/10001228359
Saved in:
8
Stochastic models of consumer behaviour
Wagner, Udo
- In:
European journal of operational research : EJOR
29
(
1987
)
1
,
pp. 1-23
Persistent link: https://www.econbiz.de/10001030911
Saved in:
9
Einkaufsverwirrung am Point of Sale - eine experimentelle Untersuchung
Garaus, Marion
;
Wagner, Udo
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
61
(
2015
)
4
,
pp. 50-56
Persistent link: https://www.econbiz.de/10011410948
Saved in:
10
Memory effects of different relational links between brands and sponsored events
Wolfsteiner, Elisabeth
;
Grohs, Reinhard
;
Wagner, Udo
- In:
Psychology & marketing
32
(
2015
)
10
,
pp. 1031-1048
Persistent link: https://www.econbiz.de/10011373114
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