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Melewar, T. C.
57
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31
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28
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Rajagopal
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Paul, Justin
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Bruhn, Manfred
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Buil, Isabel
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18
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1
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Journal of business research : JBR
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177
European journal of marketing : EJM
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Asia Pacific journal of marketing and logistics
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Harvard business review : HBR
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Journal of the Academy of Marketing Science
106
Harvard-Business-Manager : das Wissen der Besten
105
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Marketing letters : a journal of research in marketing
93
The IUP journal of brand management : IJBRM
93
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87
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81
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
67
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International marketing review
66
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ECONIS (ZBW)
17,189
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1
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1
The branding framework behind Modhesh
Vel, K. Prakash
;
Suhail, Laila Mohamed
- In:
The marketing review
12
(
2012
)
2
,
pp. 181-198
Persistent link: https://www.econbiz.de/10009657291
Saved in:
2
How well does advertising work? : generalizations from meta-analysis of brand advertising elasticities
Sethuraman, Raj
;
Tellis, Gerard J.
;
Briesch, Richard A.
- In:
Journal of marketing research : JMR
48
(
2011
)
3
,
pp. 457-471
Persistent link: https://www.econbiz.de/10009161369
Saved in:
3
Does sustainability sell? : the impact of sustainability claims on the success of national brands' new product introductions
Doorn, Jenny van
;
Risselada, Hans
;
Verhoef, Peter C.
- In:
Journal of business research : JBR
137
(
2021
),
pp. 182-193
Persistent link: https://www.econbiz.de/10012665699
Saved in:
4
Human capital : a key driver of consumer decision-making in online promotion (an application of grounded theory in exploratory research)
Sharma, Ayushi
;
Joshi, Rakesh Mohan
;
Wali, O. P.
- In:
Asia-Pacific journal of management research and innovation
16
(
2020
)
2
,
pp. 132-145
Persistent link: https://www.econbiz.de/10012241114
Saved in:
5
What makes a consumer redeem digital coupons? : behavioral insights from grounded theory approach
Nayal, Preeti
;
Pandey, Neeraj
- In:
Journal of promotion management : innovations in …
28
(
2022
)
3
,
pp. 205-238
Persistent link: https://www.econbiz.de/10012821539
Saved in:
6
Research on success factors of internet product project management with grounded theory
Wan, Jiangping
;
Ling, Chunyan
;
Liu, Mengyan
- In:
International journal of information systems and change …
12
(
2021
)
3
,
pp. 259-290
Persistent link: https://www.econbiz.de/10012990536
Saved in:
7
Nonprofit organizations' dialogic use of social media : principles and practice
Li, Yannan
;
Voida, Amy
- In:
Journal of nonprofit & public sector marketing
36
(
2024
)
1
,
pp. 65-90
Persistent link: https://www.econbiz.de/10014514744
Saved in:
8
A study of key success factors of service enterprises in China
Zhang, Min
;
Jin, Biying
;
Wang, G. Alan
;
Goh, Thong Ngee
; …
- In:
Journal of business ethics : JOBE
134
(
2016
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10011452910
Saved in:
9
A comprehensive model for implementing succession management system : a grounded theory approach
Hous, Mahmood Danyali Deh
;
Allameh, Sayyed Mohsen
; …
- In:
International journal of business excellence
16
(
2018
)
3
,
pp. 362-383
Persistent link: https://www.econbiz.de/10011966973
Saved in:
10
The dark side of successful knowledge management initiatives
Chua, Alton Y. K.
- In:
Journal of knowledge management
13
(
2009
)
4
,
pp. 32-40
Persistent link: https://www.econbiz.de/10003883187
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