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One man's path to marketing analytics
Berger, Paul D. - In: Journal of marketing analytics : JMA 4 (2016) 1, pp. 1-13
Persistent link: https://www.econbiz.de/10011539915
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A comparison of capital structure determinants : the United States and the Republic of Korea
Kim, Hanjoon; Berger, Paul D. - In: Multinational business review 16 (2008) 1, pp. 79-100
Persistent link: https://www.econbiz.de/10003890158
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Leveraging affiliations by marketing to and through associations
Roy, Abhijit; Berger, Paul D. - In: Industrial marketing management : the international … 36 (2007) 3, pp. 270-284
Persistent link: https://www.econbiz.de/10003450727
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Evaluating a model for cost-effective data quality management in a real-world CRM setting
Even, Adir; Shankaranarayanan, Ganesan; Berger, Paul D. - In: Decision support systems : DSS ; the international journal 50 (2010/11) 1, pp. 152-163
Persistent link: https://www.econbiz.de/10008746892
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The role of channel quality in customer equity management
Dong, Weimin; Swain, Scott D.; Berger, Paul D. - In: Journal of business research : JBR 60 (2007) 12, pp. 1243-1252
Persistent link: https://www.econbiz.de/10003571115
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Managing the quality of marketing data : cost/benefit tradeoffs and optimal configuration
Even, Adir; Shankaranarayanan, G.; Berger, Paul D. - In: Journal of interactive marketing : a quarterly … 24 (2010) 3, pp. 209-221
Persistent link: https://www.econbiz.de/10008650977
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A diffusion model for measuring electronic community growth and value
Toder-Alon, Anat; Berger, Paul D.; Weinberg, Bruce D. - In: Journal of targeting, measurement and analysis for marketing 18 (2010) 1, pp. 33-47
Persistent link: https://www.econbiz.de/10003964162
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Connected customer lifetime value : the impact of social media
Weinberg, Bruce D.; Berger, Paul D. - In: Journal of direct, data and digital marketing practice … 12 (2010/11) 4, pp. 328-344
Persistent link: https://www.econbiz.de/10009154951
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A decision-analysis approach to optimize marketing information-system configurations under uncertainty
Shankaranarayanan, Ganesan; Even, Adir; Berger, Paul D. - In: Journal of marketing analytics : JMA 3 (2015) 1, pp. 14-37
Persistent link: https://www.econbiz.de/10011380448
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Concave or S-shaped sales response to advertising : does it really matter? ; a mathematical model modifies conventional wisdom about ad budgeting
Berger, Paul D.; Weinberg, Bruce D. - In: Journal of advertising research 54 (2014) 4, pp. 388-392
Persistent link: https://www.econbiz.de/10010481195