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Direct marketing management
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Customer value
4
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4
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3
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3
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3
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3
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2
Qualitätsmanagement
2
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Berger, Paul D.
13
Weinberg, Bruce D.
4
Even, Adir
3
Shankaranarayanan, Ganesan
2
Swain, Scott D.
2
Dong, Weimin
1
Eriksen, Steven E.
1
Hanna, Richard
1
Kim, Hanjoon
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Journal of marketing analytics : JMA
3
Decision support systems : DSS ; the international journal
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of advertising research
1
Journal of business research : JBR
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of medical marketing : device, diagnostic and pharmaceutical marketing
1
Journal of targeting, measurement and analysis for marketing
1
Multinational business review
1
Zeitschrift für Operations-Research : ZOR ; mathematical methods of operations research
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ECONIS (ZBW)
13
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1
One man's path to marketing analytics
Berger, Paul D.
- In:
Journal of marketing analytics : JMA
4
(
2016
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10011539915
Saved in:
2
A comparison of capital structure determinants : the United States and the Republic of Korea
Kim, Hanjoon
;
Berger, Paul D.
- In:
Multinational business review
16
(
2008
)
1
,
pp. 79-100
Persistent link: https://www.econbiz.de/10003890158
Saved in:
3
Leveraging affiliations by marketing to and through associations
Roy, Abhijit
;
Berger, Paul D.
- In:
Industrial marketing management : the international …
36
(
2007
)
3
,
pp. 270-284
Persistent link: https://www.econbiz.de/10003450727
Saved in:
4
Evaluating a model for cost-effective data quality management in a real-world CRM setting
Even, Adir
;
Shankaranarayanan, Ganesan
;
Berger, Paul D.
- In:
Decision support systems : DSS ; the international journal
50
(
2010/11
)
1
,
pp. 152-163
Persistent link: https://www.econbiz.de/10008746892
Saved in:
5
The role of channel quality in customer equity management
Dong, Weimin
;
Swain, Scott D.
;
Berger, Paul D.
- In:
Journal of business research : JBR
60
(
2007
)
12
,
pp. 1243-1252
Persistent link: https://www.econbiz.de/10003571115
Saved in:
6
Managing the quality of marketing data : cost/benefit tradeoffs and optimal configuration
Even, Adir
;
Shankaranarayanan, G.
;
Berger, Paul D.
- In:
Journal of interactive marketing : a quarterly …
24
(
2010
)
3
,
pp. 209-221
Persistent link: https://www.econbiz.de/10008650977
Saved in:
7
A diffusion model for measuring electronic community growth and value
Toder-Alon, Anat
;
Berger, Paul D.
;
Weinberg, Bruce D.
- In:
Journal of targeting, measurement and analysis for marketing
18
(
2010
)
1
,
pp. 33-47
Persistent link: https://www.econbiz.de/10003964162
Saved in:
8
Connected customer lifetime value : the impact of social media
Weinberg, Bruce D.
;
Berger, Paul D.
- In:
Journal of direct, data and digital marketing practice …
12
(
2010/11
)
4
,
pp. 328-344
Persistent link: https://www.econbiz.de/10009154951
Saved in:
9
A decision-analysis approach to optimize marketing information-system configurations under uncertainty
Shankaranarayanan, Ganesan
;
Even, Adir
;
Berger, Paul D.
- In:
Journal of marketing analytics : JMA
3
(
2015
)
1
,
pp. 14-37
Persistent link: https://www.econbiz.de/10011380448
Saved in:
10
Concave or S-shaped sales response to advertising : does it really matter? ; a mathematical model modifies conventional wisdom about ad budgeting
Berger, Paul D.
;
Weinberg, Bruce D.
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 388-392
Persistent link: https://www.econbiz.de/10010481195
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