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How much distance do we need? : revisiting the "national cultural distance paradox"
Wang, Huanglin; Schaan, Jean-Louis - In: Management international review : mir ; journal of … 48 (2008) 3, pp. 263-277
Persistent link: https://www.econbiz.de/10003715016
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Special issue : Cross-cultural business research
Huff, Lenard C. (contributor) - 2008
Persistent link: https://www.econbiz.de/10003716936
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Review and future directions of cross-cultural consumer services research
Zhang, Jingyun; Beatty, Sharon E.; Walsh, Gianfranco - In: Journal of business research : JBR 61 (2008) 3, pp. 211-224
Persistent link: https://www.econbiz.de/10003717187
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The corresponding strategic marketing mix to the relationships between national culture and consumer value
Chen, Shiou-Yu; Lee, Tzong-ru - In: International journal of management & enterprise … 5 (2008) 3, pp. 356-369
Persistent link: https://www.econbiz.de/10003717955
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Special issue: Global marketing effectiveness via alliances and electronic commerce in business-to-business markets
Samiee, Saeed (contributor) - 2008
Persistent link: https://www.econbiz.de/10003640064
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Entrepreneurship and the development of global brands
Lopes, Teresa da Silva; Casson, Mark - In: Business history review 81 (2007) 4, pp. 651-680
Persistent link: https://www.econbiz.de/10003727534
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Entrepreneurial orientation, commitment to the internet and export performance in small and medium sized exporting firms
Mostafa, Rasha H.A.; Wheeler, Colin; Jones, Marian V. - In: Journal of international entrepreneurship 3 (2006) 4, pp. 291-302
Persistent link: https://www.econbiz.de/10003731303
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Where time is not money : and what this means for research and marketing
Gnädig, Ayobamidele - In: Planung & Analyse / Special English edition Market … (2008), pp. 6-9
Persistent link: https://www.econbiz.de/10003754469
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Market research in Asia : special challenge or business as usual?
Blau, Patricia; Schmid, Sigrid - In: Planung & Analyse / Special English edition Market … (2008), pp. 10-13
Persistent link: https://www.econbiz.de/10003754472
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Understanding consumer animosity in an international crisis : nature, antecedents, and consequences
Siew Meng Leong; Cote, Joseph A.; Ang, Swee Hoon; Soo, … - In: Journal of international business studies : JIBS ; an … 39 (2008) 6, pp. 996-1009
Persistent link: https://www.econbiz.de/10003756715