//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
International and global marke...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Internationales Marketing
2,221
International marketing
2,220
Consumer behaviour
472
Konsumentenverhalten
472
Brand management
370
Markenführung
370
Marketing management
339
Marketingmanagement
339
Multinationales Unternehmen
308
Transnational corporation
308
Export
258
Globalization
258
Globalisierung
257
Brand image
247
Markenimage
247
Welt
211
World
211
International market entry
206
Internationaler Markteintritt
206
KMU
201
SME
201
Firm performance
190
Unternehmenserfolg
190
USA
180
United States
178
China
172
Cultural identity
158
Kulturelle Identität
158
Emerging economies
138
Schwellenländer
138
Brand
134
Designation of origin
131
Herkunftsbezeichnung
131
Markenartikel
129
Export sector
106
Exportwirtschaft
106
Beziehungsmarketing
102
Relationship marketing
102
National culture
90
Nationalkultur
90
more ...
less ...
Online availability
All
Undetermined
780
Free
105
Type of publication
All
Article
2,185
Book / Working Paper
82
Type of publication (narrower categories)
All
Article in journal
Hochschulschrift
4,325
Thesis
2,917
Collection of articles of several authors
2,454
Sammelwerk
2,454
Konferenzschrift
2,411
Aufsatz in Zeitschrift
2,267
Dissertation u.a. Prüfungsschriften
2,210
Aufsatzsammlung
2,034
Festschrift
1,814
Lehrbuch
1,678
Bibliographie
1,385
Graue Literatur
1,321
Non-commercial literature
1,321
Textbook
1,298
Bibliografie enthalten
922
Bibliography included
922
Aufsatz im Buch
788
Book section
788
Case study
637
Fallstudie
637
Ratgeber
422
Handbook
370
Handbuch
370
Guidebook
369
Working Paper
361
Arbeitspapier
347
Conference proceedings
304
Glossar enthalten
180
Glossary included
180
Wörterbuch
133
Fallstudiensammlung
131
Reprint
122
Bibliografie
112
Amtsdruckschrift
110
Government document
110
Collection of articles written by one author
105
Sammlung
105
Monografische Reihe
102
Einführung
86
more ...
less ...
Language
All
English
2,110
German
86
Spanish
24
French
17
Italian
9
Hungarian
7
Polish
4
Russian
4
Bulgarian
2
Dutch
2
Arabic
1
Czech
1
Danish
1
Portuguese
1
Slovak
1
Serbian
1
more ...
less ...
Author
All
Diamantopoulos, Adamantios
18
Manrai, Ajay K.
15
Samiee, Saeed
14
Cavusgil, S. Tamer
12
Laroche, Michel
12
Sousa, Carlos M. P.
12
Steenkamp, Jan-Benedict E. M.
11
Westjohn, Stanford A.
11
Griffith, David A.
10
Javalgi, Rajshekhar G.
10
Katsikeas, Constantine S.
10
Leonidou, Leonidas C.
10
Magnusson, Peter
9
Boso, Nathaniel
8
Cadogan, John W.
8
Cleveland, Mark
8
Douglas, Susan P.
8
Oh, Han-Mo
8
Swoboda, Bernhard
8
Alon, Ilan
7
Craig, C. S.
7
Ghauri, Pervez N.
7
Gnizy, Itzhak
7
Hultman, Magnus
7
Kaynak, Erdener
7
Mueller, Barbara
7
Ozsomer, Aysegul
7
Papadopoulos, Nicolas G.
7
Riefler, Petra
7
Shoham, Aviv
7
Taylor, Charles Raymond
7
Vrontis, Demetris
7
Calantone, Roger J.
6
Gabrielsson, Mika
6
Gabrielsson, Peter
6
He, Xinming
6
Julian, Craig C.
6
Kara, Ali
6
Navarro García, Antonio
6
Schlegelmilch, Bodo B.
6
more ...
less ...
Institution
All
Mattersburger Kreis für Entwicklungspolitik an den Österreichischen Universitäten
2
Cambridge Political Economy Society
1
Deutsches Institut für Wirtschaftsforschung
1
Ecole Nationale Supérieure des Télécommunications de Bretagne <Brest, Finistère>
1
Europäische Union / Rat
1
Global Marketing Conference <2012, Seoul>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
Internationales Arbeitsamt
1
Université Paris 1 Panthéon-Sorbonne
1
Wirtschaftskammer Österreich
1
more ...
less ...
Published in...
All
International marketing review
128
Journal of international marketing
121
Journal of global marketing
111
Journal of business research : JBR
102
International business review : the official journal of the European International Business Academy
44
Industrial marketing management : the international journal for industrial and high-tech firms
42
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
42
Journal of international consumer marketing
34
Journal of euromarketing
25
The journal of brand management : an international journal
25
Asia Pacific journal of marketing and logistics
24
European journal of marketing : EJM
24
Management international review : mir ; journal of international business
23
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
21
International journal of advertising : the quarterly review of marketing communications
18
Journal of strategic marketing
18
Journal of the Academy of Marketing Science
18
The journal of business & industrial marketing
17
Journal of world business : JWB
15
The journal of product & brand management
15
European journal of international management : EJIM
14
Marketing intelligence & planning
14
International journal of business and globalisation : IJBG
13
Journal of macromarketing : examining the interactions among markets, marketing, and society
13
Journal of marketing
13
Journal of marketing management : MM
13
Advances in international marketing
12
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
12
Journal of East-West business
10
Journal of marketing communications
10
The Columbia journal of world business : publ. quarterly by the Columbia University Graduate School of Business
10
Business horizons
9
Foreign trade review : quarterly journal of Indian Institute of Foreign Trade
9
Harvard business review : HBR
9
Información comercial española : ICE : revista de economía
9
International journal of export marketing
9
Journal of international management
9
Business history
8
International journal of emerging markets
8
International journal of learning and change : IJLC
8
more ...
less ...
Source
All
ECONIS (ZBW)
2,267
Showing
1
-
10
of
2,267
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How much distance do we need? : revisiting the "national cultural distance paradox"
Wang, Huanglin
;
Schaan, Jean-Louis
- In:
Management international review : mir ; journal of …
48
(
2008
)
3
,
pp. 263-277
Persistent link: https://www.econbiz.de/10003715016
Saved in:
2
Special issue : Cross-cultural business research
Huff, Lenard C.
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003716936
Saved in:
3
Review and future directions of cross-cultural consumer services research
Zhang, Jingyun
;
Beatty, Sharon E.
;
Walsh, Gianfranco
- In:
Journal of business research : JBR
61
(
2008
)
3
,
pp. 211-224
Persistent link: https://www.econbiz.de/10003717187
Saved in:
4
The corresponding strategic marketing mix to the relationships between national culture and consumer value
Chen, Shiou-Yu
;
Lee, Tzong-ru
- In:
International journal of management & enterprise …
5
(
2008
)
3
,
pp. 356-369
Persistent link: https://www.econbiz.de/10003717955
Saved in:
5
Special issue: Global marketing effectiveness via alliances and electronic commerce in business-to-business markets
Samiee, Saeed
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003640064
Saved in:
6
Entrepreneurship and the development of global brands
Lopes, Teresa da Silva
;
Casson, Mark
- In:
Business history review
81
(
2007
)
4
,
pp. 651-680
Persistent link: https://www.econbiz.de/10003727534
Saved in:
7
Entrepreneurial orientation, commitment to the internet and export performance in small and medium sized exporting firms
Mostafa, Rasha H.A.
;
Wheeler, Colin
;
Jones, Marian V.
- In:
Journal of international entrepreneurship
3
(
2006
)
4
,
pp. 291-302
Persistent link: https://www.econbiz.de/10003731303
Saved in:
8
Where time is not money : and what this means for research and marketing
Gnädig, Ayobamidele
- In:
Planung & Analyse / Special English edition Market …
(
2008
),
pp. 6-9
Persistent link: https://www.econbiz.de/10003754469
Saved in:
9
Market research in Asia : special challenge or business as usual?
Blau, Patricia
;
Schmid, Sigrid
- In:
Planung & Analyse / Special English edition Market …
(
2008
),
pp. 10-13
Persistent link: https://www.econbiz.de/10003754472
Saved in:
10
Understanding consumer animosity in an international crisis : nature, antecedents, and consequences
Siew Meng Leong
;
Cote, Joseph A.
;
Ang, Swee Hoon
;
Soo, …
- In:
Journal of international business studies : JIBS ; an …
39
(
2008
)
6
,
pp. 996-1009
Persistent link: https://www.econbiz.de/10003756715
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->