Narrow search
Showing 1 - 10 of 21
Cover Image
Philip Kotler's contributions to marketing theory and practice
Kotler, Philip - 2011
Persistent link: https://www.econbiz.de/10009270388
Cover Image
The market for transformation : commentary
Kotler, Philip - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 5/6, pp. 407-409
Persistent link: https://www.econbiz.de/10012178386
Cover Image
Philip Kotler : some of my adventures in marketing
Kotler, Philip - In: Journal of historical research in marketing 9 (2017) 2, pp. 203-208
Persistent link: https://www.econbiz.de/10011724477
Cover Image
Why broadened marketing has enriched marketing
Kotler, Philip - In: AMS review : official publication of the Academy of … 8 (2018) 1/2, pp. 20-22
Persistent link: https://www.econbiz.de/10011919210
Cover Image
Reinventing marketing to manage the environmental imperative
Kotler, Philip - In: Journal of marketing 75 (2011) 4, pp. 132-135
Persistent link: https://www.econbiz.de/10009270894
Cover Image
Where does consumerism stand today?
Kotler, Philip - In: Journal of creating value 6 (2020) 2, pp. 144-148
Persistent link: https://www.econbiz.de/10014580557
Cover Image
Marketing and value creation
Kotler, Philip - In: Journal of creating value 6 (2020) 1, pp. 10-11
Persistent link: https://www.econbiz.de/10014580385
Cover Image
The consumer in the age of coronavirus
Kotler, Philip - In: Journal of creating value 6 (2020) 1, pp. 12-15
Persistent link: https://www.econbiz.de/10014580386
Cover Image
Megamarketing
Kotler, Philip - In: Harvard business review : HBR 64 (1986) 2, pp. 117-124
Persistent link: https://www.econbiz.de/10001007590
Cover Image
Marketing-hadviselés az 1980-as években : a piacpolitika világbajnokai: a japánok
Kotler, Philip - In: Marketing : a Marketing Centrum OPK Kft. folyóirata (1985)
Persistent link: https://www.econbiz.de/10001266875