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ECONIS (ZBW)
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1
Flying under the radar: perverse package size effects on consumption self-regulation
Coelho do Vale, Rita
;
Pieters, Rik
;
Zeelenberg, Marcel
- In:
Journal of consumer research : JCR ; an …
35
(
2008/09
)
3
,
pp. 380-390
Persistent link: https://www.econbiz.de/10003768667
Saved in:
2
Competitive brand salience
Lans, Ralf van der
;
Pieters, Rik
;
Wedel, Michel
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
5
,
pp. 922-931
Persistent link: https://www.econbiz.de/10003780162
Saved in:
3
When demand accelerates demand : trailing the bandwagon
Herpen, Erica van
;
Pieters, Rik
;
Zeelenberg, Marcel
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
3
,
pp. 302-312
Persistent link: https://www.econbiz.de/10003883895
Saved in:
4
Sales effects of attention to feature advertisements : a Bayesian mediation analysis
Zhang, Jie
;
Wedel, Michel
;
Pieters, Rik
- In:
Journal of marketing research : JMR
46
(
2009
)
5
,
pp. 669-681
Persistent link: https://www.econbiz.de/10003896359
Saved in:
5
Looking more or less alike : determinants of perceived visual similarity between copycat and leading brands
Miceli, Gaetano Nino
;
Pieters, Rik
- In:
Journal of business research : JBR
63
(
2010
)
11
,
pp. 1121-1128
Persistent link: https://www.econbiz.de/10008696692
Saved in:
6
Moment-to-moment optimal branding in TV commercials : preventing avoidance by pulsing
Teixeira, Thales S.
;
Wedel, Michel
;
Pieters, Rik
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
5
,
pp. 783-804
Persistent link: https://www.econbiz.de/10008702239
Saved in:
7
Optimal feature advertising design under competitive clutter
Pieters, Rik
;
Wedel, Michel
;
Zhang, Jie
- In:
Management science : journal of the Institute for …
53
(
2007
)
11
,
pp. 1815-1828
Persistent link: https://www.econbiz.de/10003593264
Saved in:
8
The get ready mind-set : how gearing up for later impacts effort allocation now
Bosmans, Anick
;
Pieters, Rik
;
Baumgartner, Hans
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
1
,
pp. 98-107
Persistent link: https://www.econbiz.de/10003982943
Saved in:
9
Raising the BAR : bias adjustment of recognition tests in advertising
Aribarg, Anocha
;
Pieters, Rik
;
Wedel, Michel
- In:
Journal of marketing research : JMR
47
(
2010
)
3
,
pp. 387-400
Persistent link: https://www.econbiz.de/10003983668
Saved in:
10
Reducing social desirability bias through item randomized response : an application to measure underreported desires
Jong, Martijn G. de
;
Pieters, Rik
;
Fox, Jean-Paul
- In:
Journal of marketing research : JMR
47
(
2010
)
1
,
pp. 14-27
Persistent link: https://www.econbiz.de/10003947410
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