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A marketing approach for measuring product market differentiation and concentration in antitrust cases
Milne, George R. - In: Journal of public policy & marketing : JPP & M ; an … 11 (1992) 2, pp. 90-100
Persistent link: https://www.econbiz.de/10001135733
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Market orientation, marketing capabilities, and firm performance
Morgan, Neil A.; Vorhies, Douglas W.; Mason, Charlotte H. - In: Strategic management journal 30 (2009) 8, pp. 909-920
Persistent link: https://www.econbiz.de/10003858928
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Emotionality and semantic onsets : exploring orienting attention responses in advertising
Nielsen, Jesper H.; Shapiro, Stewart A.; Mason, Charlotte H. - In: Journal of marketing research : JMR 47 (2010) 6, pp. 1138-1150
Persistent link: https://www.econbiz.de/10008796505
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Enhancing student learning in marketing courses : an exploration of fundamental principles for website platforms
Hollenbeck, Candice R.; Mason, Charlotte H.; Song, Ji Hee - In: Journal of marketing education : JME 33 (2011) 2, pp. 171-182
Persistent link: https://www.econbiz.de/10009273955
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Does innate consumer innovativeness relate to new product/service adoption behavior? : the intervening role of social learning via vicarious innovativeness
Im, Subin; Mason, Charlotte H.; Houston, Mark B. - In: Journal of the Academy of Marketing Science 35 (2007) 1, pp. 63-75
Persistent link: https://www.econbiz.de/10003485138
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Environmental organization alliance relationships within and across nonprofit, business, and government sectors
Milne, George R. - In: Journal of public policy & marketing : JPP & M ; an … 15 (1996) 2, pp. 203-215
Persistent link: https://www.econbiz.de/10001211828
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Social media as complementary consumption : the relationship between consumer empowerment and social interactions in experiential and informative contexts
Yuksel, Mujde; Milne, George R.; Miller, Elizabeth G. - In: The journal of consumer marketing 33 (2016) 2, pp. 111-123
Persistent link: https://www.econbiz.de/10011524147
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Internet of Things : convenience vs. privacy and secrecy
Weinberg, Bruce D.; Milne, George R.; Andonova, Yana G.; … - In: Business horizons 58 (2015) 6, pp. 615-624
Persistent link: https://www.econbiz.de/10011392834
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Mindfulness : its transformative potential for consumer, societal, and environmental well-being
Bahl, Shalini; Milne, George R.; Ross, Spencer M.; … - In: Journal of public policy & marketing : JPP & M ; an … 35 (2016) 2, pp. 198-210
Persistent link: https://www.econbiz.de/10011618672
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Procrastinators' online experience and purchase behavior
Zanjani, Shabnam H. A.; Milne, George R.; Miller, … - In: Journal of the Academy of Marketing Science 44 (2016) 5, pp. 568-585
Persistent link: https://www.econbiz.de/10011552504