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ECONIS (ZBW)
15
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1
Fehler des Quellengedächtnisses : Überblick und empirische Ergebnisse
Blümelhuber, Christian
;
Schnitzer, Tobias
- In:
Marketing : ZFP ; journal of research and management
28
(
2006
)
2
,
pp. 79-98
Persistent link: https://www.econbiz.de/10003318523
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2
The moderating role of consumer knowledge in evaluations of brand alliances
Köstring, Christoph
;
Blümelhuber, Christian
- In:
Marketing : journal of research and management
3
(
2007
)
1
,
pp. 5-16
Persistent link: https://www.econbiz.de/10003461557
Saved in:
3
Exploring origins of ethical company/brand perceptions : a consumer perspective of corporate ethics
Brunk, Katja H.
- In:
Journal of business research : JBR
63
(
2010
)
3
,
pp. 255-262
Persistent link: https://www.econbiz.de/10003959639
Saved in:
4
Reputation building : beyond our control? ; inferences in consumers' ethical perception formation
Brunk, Katja H.
- In:
Journal of consumer behaviour : an international …
9
(
2010
)
4
,
pp. 275-292
Persistent link: https://www.econbiz.de/10008651818
Saved in:
5
Un/ethical company and brand perceptions : conceptualising and operationalising consumer meanings
Brunk, Katja H.
- In:
Journal of business ethics : JOBE
111
(
2012
)
4
,
pp. 551-565
Persistent link: https://www.econbiz.de/10009717383
Saved in:
6
Exploring origins of ethical company/brand perceptions : reply to Shea and Cohn's commentaries
Brunk, Katja H.
- In:
Journal of business research : JBR
63
(
2010
)
12
,
pp. 1364-1367
Persistent link: https://www.econbiz.de/10008747467
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7
Using consumer perceived ethically as a guideline for corporate social responsibility strategy : a commentary essay
Shea, Linda J.
- In:
Journal of business research : JBR
63
(
2010
)
3
,
pp. 263-264
Persistent link: https://www.econbiz.de/10003959641
Saved in:
8
Commentary essay on "Exploring origins of ethical company/brand perceptions : a consumer perspective of corporate ethics"
Cohn, Deborah Y.
- In:
Journal of business research : JBR
63
(
2010
)
12
,
pp. 1267-1268
Persistent link: https://www.econbiz.de/10008747518
Saved in:
9
Isolation in globalizing academic fields : a collaborative autoethnography of early career researchers
Belkhir, Meriam
;
Brouard, Myriam
;
Brunk, Katja H.
; …
- In:
Academy of Management learning & education : AMLE
18
(
2019
)
2
,
pp. 261-285
Persistent link: https://www.econbiz.de/10012056246
Saved in:
10
Creating a consumable past : how memory making shapes marketization
Brunk, Katja H.
;
Giesler, Markus
;
Hartmann, Benjamin Julien
- In:
Journal of consumer research : JCR ; an …
44
(
2018
)
6
,
pp. 1325-1342
Persistent link: https://www.econbiz.de/10011844200
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