Narrow search
Showing 1 - 10 of 148,625
Cover Image
The effects of cultural distance on online brand popularity
Kim, Moon-Yong; Moon, Sangkil - In: The journal of brand management : an international journal 28 (2021) 3, pp. 302-324
Persistent link: https://www.econbiz.de/10012550282
Cover Image
Exploring consumers' attitude formation toward their own brands when in crisis : cross-national comparisons between USA and China
Kim, Sojung; Yim, Mark Yi-Cheon - In: The journal of product & brand management 31 (2022) 1, pp. 56-72
Persistent link: https://www.econbiz.de/10012798133
Cover Image
A synthesized retail brand personality framework : a cross-cultural study of Taiwan and the United States
Kuo, Ya-Hui; Wu, Pei-Chiang; Ahn, Sun Young - In: Cross cultural & strategic management 29 (2022) 4, pp. 919-937
Persistent link: https://www.econbiz.de/10013373276
Cover Image
The moderating role of Hofstede's cultural dimensions in the customer-brand relationship in China and India
Hur, Won-moo; Kang, Seongho; Kim, Minsung - In: Cross cultural management : an international journal 22 (2015) 3, pp. 487-508
Persistent link: https://www.econbiz.de/10011312552
Cover Image
Consumer-based brand equity : a cross-cultural perspective
Ioannou, Myria; Rusu, Olga - In: Journal of promotion management : JPM 18 (2012) 3, pp. 344-360
Persistent link: https://www.econbiz.de/10009621068
Cover Image
Brand trust in a cross-cultural context : test for robustness of an alternative measurement model
Li, Fuan; Xu, Lan; Li, Tiger; Zhou, Nan - In: The journal of product & brand management 24 (2015) 5, pp. 462-471
Persistent link: https://www.econbiz.de/10011443006
Cover Image
Brand heritage across cultures : U.S.A., France and South Korea
Pecot, Fabien; Rose, Gregory; Merchant, Altaf; Choi, Sunmee - In: The journal of brand management : an international journal 30 (2023) 1, pp. 49-60
Persistent link: https://www.econbiz.de/10013493085
Cover Image
Global retailers' CSR initiatives during COVID-19 crisis : a cross-cultural examination
Ahmad, Wasim; Battisti, Enrico; Akhtar, Nadeem; Ahmad, … - In: International marketing review 40 (2023) 5, pp. 1054-1070
Persistent link: https://www.econbiz.de/10014470107
Cover Image
How does self-congruity foster customer engagement with global brands? : Examining the roles of psychological ownership and global connectedness
Bhattacharjee, Debashree Roy; Kuanr, Abhisek; Malhotra, … - In: International marketing review 40 (2023) 6, pp. 1480-1508
Persistent link: https://www.econbiz.de/10014470393
Cover Image
Cross-national invariance of the effect of personal collectivistic orientation on brand loyalty and equity : the United States versus South Korean consumers
Yoo, Boonghee - In: Asia Pacific journal of marketing and logistics 21 (2009) 1, pp. 41-57
Persistent link: https://www.econbiz.de/10003821137