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Simulating the spread of opinions in online social networks when targeting opinion leaders

Kaiser, Carolin; Kröckel, Johannes; Bodendorf, Freimut - In: Information systems and e-business management : ISeB 11 (2013) 4, pp. 597-621

Persistent link: https://www.econbiz.de/10010205788

Are social media influencers effective? : an analysis of information adoption by followers

Roldan-Gallego, Juan Sebastián; Sánchez-Torres, Javier A. - In: International journal of technology marketing : IJTMkt 17 (2023) 2, pp. 188-211

Persistent link: https://www.econbiz.de/10014310274

Impact of electronic word-of-mouth on brand relationship and purchase intention : the case of the smartphone industry

El Hajjar, Samer - In: International journal of business innovation and … 28 (2022) 2, pp. 263-279

Persistent link: https://www.econbiz.de/10013253188

Facebook practices for business communication among fashion retailers

Escobar-Rodríguez, Tomás; Bonsón-Fernández, Rocío - In: Journal of fashion marketing and management 21 (2017) 1, pp. 33-50

Persistent link: https://www.econbiz.de/10011703050

The rise of electronic social networks and implications for advertisers

Babutsidze, Zakaria - In: Technological forecasting & social change : an … 137 (2018), pp. 27-39

Persistent link: https://www.econbiz.de/10011961964

Does who we are affect what we say and when? : investigating the impact of activity and connectivity on microbloggers' response to new products

Topaloglu, Omer; Dass, Mayukh; Kumar, Piyush - In: Journal of business research : JBR 77 (2017), pp. 23-29

Persistent link: https://www.econbiz.de/10011729886

Networking as an entrepreneurial marketing tool : the link between effectuation and word of mouth

Robledo, Sebastian; Eider Vasquez, John; Duque-Méndez, … - In: Journal of research in marketing and entrepreneurship 25 (2023) 2, pp. 270-285

Persistent link: https://www.econbiz.de/10014295537

Opinion spam detection in online reviews

Rastogi, Ajay; Mehrotra, Monica - In: Journal of information & knowledge management : JIKM 16 (2017) 4, pp. 1750036-1-38

Persistent link: https://www.econbiz.de/10011856763

Social networks, mass media and public opinions

Hu, Haibo; Zhu, Jian-Hua - In: Journal of economic interaction and coordination : JEIC 12 (2017) 2, pp. 393-411

Persistent link: https://www.econbiz.de/10011878682

Opinion mining and socializing networks

Branzila, Carina Ionela - In: CES working papers 15 (2023) 2, pp. 216-230

The context of this article is a larger, ongoing postdoctoral research that looks into the relationship between opinion … this conflict. For this purpose, a couple of relevant key words were selected and they were analyzed using opinion mining …

Persistent link: https://www.econbiz.de/10014430438

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