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Liu, Yan; Shankar, Venkatesh - In: Management science : journal of the Institute for … 61 (2015) 10, pp. 2514-2535

Persistent link: https://www.econbiz.de/10011386267

Consequence of personality attributes on brand loyalty in the automobile industry

Joshi, Gaurav; Pathak, Deepti; Agarwal, Kirti; Priya, … - In: International journal of Indian culture and business … 24 (2021) 4, pp. 503-522

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The senses in anthropological and marketing research : investigating a consumer-brand ritual holistically

Malefyt, Timothy de Waal - In: Journal of business anthropology 4 (2015) 1, pp. 5-30

The study of the senses encompasses a range of approaches from the social sciences and humanities. Anthropology, in particular, turns our attention away from previous considerations of the senses as biologically determined and universally fixed, to more interactive, adaptable and fluid concepts...

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Sales promotion influencing consumer brand preferences/purchases

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Consumer hate and boycott communications of socially irresponsible fashion brands : applying complexity theory in psychology and marketing research

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Understanding the role of brand attachment in the automotive luxury brand segment

Milheiro, Abílio Bragança; Sousa, Bruno; Santos, Vasco; … - In: Administrative Sciences : open access journal 14 (2024) 6, pp. 1-27

loyal. This study represents an important contribution to research on Brand Attachment in marketing and strategic management … in the automotive sector, particularly in the Portuguese market, and supports the definition of the best marketing …

Persistent link: https://www.econbiz.de/10014580796

Brands and competing factors in purchasing hand phones in the Malaysian market

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Investigating political brand reputation with qualitative projective techniques from the perspective of young adults

Pich, Christopher; Guja Armannsdottir; Spry, Louise - In: International journal of market research : JMRS ; the … 60 (2018) 2, pp. 198-213

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Enhancing data collection methods with qualitative projective techniques in the exploration of a university's brand identity and brand image

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Consumer-brand relationship development in the automotive market : an integrative model

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