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Development of an optimal solution for digital marketing variables in an online tool
Ahuja, Vandana - In: International journal of internet marketing and … 9 (2015) 1, pp. 49-65
Persistent link: https://www.econbiz.de/10011387769
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Metcalfe's law and operational, analytical and collaborative CRM-using onlin business communities for co-creation
Alavi, Shirin; Ahuja, Vandana; Medury, Yajulu - In: Journal of targeting, measurement and analysis for marketing 20 (2012) 1, pp. 34-45
Persistent link: https://www.econbiz.de/10009550816
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Corporate blogs as tools for consumer segmentation-using cluster analysis for consumer profiling
Ahuja, Vandana; Medury, Yajulu - In: Journal of targeting, measurement and analysis for marketing 19 (2011) 3/4, pp. 173-182
Persistent link: https://www.econbiz.de/10009426784
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Segmenting online consumers using K-means cluster analysis
Jain, Neha; Ahuja, Vandana - In: International journal of logistics economics and … 6 (2014/2017) 2, pp. 161-178
Persistent link: https://www.econbiz.de/10011472330
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Special issue: social media and e-marketing
Ranjan, Jayanthi (ed.); Ahuja, Vandana (ed.) - 2014
Persistent link: https://www.econbiz.de/10011472344
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CRM in a Web 2.0 world : using corporate blogs for campaign management
Ahuja, Vandana; Medury, Yajulu - In: Journal of direct, data and digital marketing practice … 13 (2011/12) 1, pp. 11-24
Persistent link: https://www.econbiz.de/10009268809
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ECRM using online communities
Alavi, Shirin; Ahuja, Vandana; Medury, Y. - In: The IUP journal of marketing management : IJMM 10 (2011) 1, pp. 35-44
Persistent link: https://www.econbiz.de/10009237019
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Determinants of MSA adoption intentions and usage behaviour of internet savvy and younger consumers : insights from an emerging market
Chadha, Priyanka; Gera, Rajat; Ahuja, Vandana - In: International journal of electronic business : IJEB 17 (2022) 1, pp. 87-107
Persistent link: https://www.econbiz.de/10012798934
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Why apparel companies go green?
Dixit, Jasmine S.; Alavi, Shirin; Ahuja, Vandana - In: International journal of green economics : IJGE 15 (2021) 1, pp. 20-32
Persistent link: https://www.econbiz.de/10012670375
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Analysis of employee training needs in information technology industry
Agarwal, Neetima; Pande, Neerja; Ahuja, Vandana - In: International journal of Indian culture and business … 11 (2015) 3, pp. 323-343
Persistent link: https://www.econbiz.de/10011630295