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Does brand spelling influence memory? : the case of auditorily presented brand names
Luna, David; Carnevale, Marina; Lerman, Dawn - In: Journal of consumer psychology : JCP : the official … 23 (2013) 1, pp. 36-48
Persistent link: https://www.econbiz.de/10009719557
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Follow your nose when it sounds right : how brand names influence consumer responses to product scents
Carnevale, Marina; Hadi, Rhonda; Luna, David; Pogacar, Ruth - In: Journal of business research : JBR 157 (2023), pp. 1-17
Persistent link: https://www.econbiz.de/10014229559
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A theory-based measure of acculturation : the shortened cultural life style inventory
Lerman, Dawn; Maldonado, Rachel; Luna, David - In: Journal of business research : JBR 62 (2009) 4, pp. 399-406
Persistent link: https://www.econbiz.de/10003839869
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Effects of pronoun brand name perspective and positioning on brand attitude
Kachersky, Luke; Carnevale, Marina - In: The journal of product & brand management 24 (2015) 2, pp. 157-164
Persistent link: https://www.econbiz.de/10011308509
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Why does MNE performance vary across countries? : an inquiry into the competitive value of MNE assets
Carnevale, Marina; Nachum, Lilach; Korn, Helaine J. - In: International business review : the official journal of … 26 (2017) 6, pp. 1196-1207
Persistent link: https://www.econbiz.de/10011775812
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The added value of contextual motivations on consumer-brand relationships of self-gifts
Carnevale, Marina; Yucel-Aybat, Ozge; Block, Lauren - In: The journal of brand management : an international journal 21 (2014) 5, pp. 396-407
Persistent link: https://www.econbiz.de/10010410663
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The influence of interpersonal relationships on brand-related behaviors for gifted brands
Carnevale, Marina; Kachersky, Luke - In: Journal of consumer psychology : JCP ; the official … 33 (2023) 2, pp. 346-362
Persistent link: https://www.econbiz.de/10014289843
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Positive marketing : introduction to the special section
Lerman, Dawn; Shefrin, Hersh - In: Journal of business research : JBR 68 (2015) 12, pp. 2443-2445
Persistent link: https://www.econbiz.de/10011399451
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Special section: Positive marketing
Lerman, Dawn (contributor) - In: Journal of business research : JBR 68 (2015) 12, pp. 2588-2516
Persistent link: https://www.econbiz.de/10011399609
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Italians and the euro : the impact of time on consumer adjustment strategies
Callow, Michael; Lerman, Dawn - In: Journal of euromarketing 13 (2004) 2/3, pp. 107-123
Persistent link: https://www.econbiz.de/10002378719