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Online fundraising, self-image, and the long-term impact of ask avoidance
Adena, Maja; Huck, Steffen - In: Management science : journal of the Institute for … 66 (2020) 2, pp. 722-743
Persistent link: https://www.econbiz.de/10012213227
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Online social network fundraising : threats and potentialities
Wymer, Walter; Čačija, Ljiljana Najev - In: Journal of philanthropy and marketing 28 (2023) 4, pp. 1-14
Persistent link: https://www.econbiz.de/10014439340
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How to turn lurkers into donors? : a study of online social support interactions between nonprofit organizations and their followers
Hong, Cheng; Li, Cong - In: International review on public and non-profit marketing 17 (2020) 4, pp. 527-547
Persistent link: https://www.econbiz.de/10012310883
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Fundraising in an interactive online environment
Panic, Katarina; Hudders, Liselot; Cauberghe, Veroline - In: Nonprofit and voluntary sector quarterly 45 (2016) 2, pp. 333-350
Persistent link: https://www.econbiz.de/10011483473
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An exploratory study of nonprofit organisations' use of the internet for communications and fundraising
Shin, Namchul; Chen, Qian - In: International journal of technology, policy and … 16 (2016) 1, pp. 32-44
Persistent link: https://www.econbiz.de/10011607543
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Local civil-mindedness on the Internet as the basis for fundraising segmentation : sociological, marketing determinants and the empirical analysis
Alfirević, Nikša; Pavičić, Jurica; Dorotić, Matilda; … - In: Economic research 28 (2015) 1, pp. 45-62
Persistent link: https://www.econbiz.de/10012220618
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Using websites to cultivate online relationships : the application of the stewardship concept in public benefit organizations
Olinski, Marian; Szamrowski, Piotr - In: Journal of nonprofit & public sector marketing 34 (2022) 2, pp. 149-176
Persistent link: https://www.econbiz.de/10013205205
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Designing social media fundraising messages : an experimental approach to understanding how message concreteness and framing influence donation intentions
Xiao, Anli; Huang, Yan; Bortree, Denise Sevick; Waters, … - In: Nonprofit and voluntary sector quarterly : journal of … 51 (2022) 4, pp. 832-856
Persistent link: https://www.econbiz.de/10013391983
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Brand image management for nonprofit organizations : exploring the relationships between websites, brand images and donations
Huang, Shiu-Li; Ku, Hsiao-Hsuan - In: Journal of electronic commerce research : JECR 17 (2016) 1, pp. 80-96
Persistent link: https://www.econbiz.de/10011452230
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Relevance of fundraising charities' content-marketing objectives : perceptions of donors, fundraisers, and their consultants
Bennett, Roger - In: Journal of nonprofit & public sector marketing 29 (2017) 1, pp. 39-63
Persistent link: https://www.econbiz.de/10011687038