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When posting about products on social media backfires : the negative effects of consumer identity signaling on product interest
Grewal, Lauren; Stephen, Andrew T.; Coleman, Nicole Verrochi - In: Journal of marketing research 56 (2019) 2, pp. 197-210
Persistent link: https://www.econbiz.de/10012177298
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In mobile we trust : the effects of mobile versus nonmobile reviews on consumer purchase intentions
Grewal, Lauren; Stephen, Andrew T. - In: Journal of marketing research 56 (2019) 5, pp. 791-808
Persistent link: https://www.econbiz.de/10012177648
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Loved as-is : how god salience lowers interest in self-improvement products
Grewal, Lauren; Wu, Eugenia C.; Cutright, Keisha M. - In: Journal of consumer research : JCR ; an … 49 (2022) 1, pp. 154-174
Persistent link: https://www.econbiz.de/10013253560
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Hidden barriers to marketplace disability accessibility : an empirical analysis of the role of perceived trade-offs
Grewal, Lauren; Sluis, Helen van der - In: Journal of consumer research : JCR ; an … 51 (2024) 1, pp. 66-78
Persistent link: https://www.econbiz.de/10014634425
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The self-perception connection : why consumers devalue unattractive produce
Grewal, Lauren; Hmurovic, Jillian; Lamberton, Cait; … - In: Journal of marketing 83 (2019) 1, pp. 89-107
Persistent link: https://www.econbiz.de/10012175844
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Complaint de-escalation strategies on social media
Herhausen, Dennis; Grewal, Lauren; Cummings, Krista Hill; … - In: Journal of marketing 87 (2023) 2, pp. 210-231
Persistent link: https://www.econbiz.de/10014245084
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Keeping up and staying fresh : reflections on studying emerging topics in consumer research
Stephen, Andrew T. - In: Journal of consumer research : JCR ; an … 51 (2024) 1, pp. 114-118
Persistent link: https://www.econbiz.de/10014634436
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Interfirm behavior and goal alignment in relational exchanges
Stephen, Andrew T.; Coote, Leonard V. - In: Journal of business research : JBR 60 (2007) 4, pp. 285-295
Persistent link: https://www.econbiz.de/10003451371
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Deriving value from social commerce networks
Stephen, Andrew T.; Toubia, Olivier - In: Journal of marketing research : JMR 47 (2010) 2, pp. 215-228
Persistent link: https://www.econbiz.de/10003965459
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Feeling the future : the emotional oracle effect
Pham, Michel T.; Lee, Leonard; Stephen, Andrew T. - In: Journal of consumer research : JCR ; an … 39 (2012/13) 3, pp. 461-477
Persistent link: https://www.econbiz.de/10009658075