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Finding the optimal social media marketing mix to drive customer attraction and sales performance : an exploratory study
Narayanaswamy, Ravi; Heiens, Richard A. - In: International journal of electronic marketing and … 13 (2022) 1, pp. 65-82
Persistent link: https://www.econbiz.de/10012695457
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The relevance of images in user-generated content : a mixed method study of when, and why, major brands retweet
Somerfield, Kardi; Mortimer, Kathleen; Evans, Geraint - In: International journal of internet marketing and … 12 (2018) 4, pp. 340-357
Persistent link: https://www.econbiz.de/10012139705
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The social side of business : content, traffic and visibility
Carpio Pacheco, Deiyali Angélica; Briz, Teresa; … - In: Management decision 61 (2023) 10, pp. 3017-3034
Persistent link: https://www.econbiz.de/10014428467
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Exploring the involvement of athletes in influencing a host country's image via social media : the case of the Rio 2016 Olympic Games
Berdnikov, Maksim; O'Reilly, Norm; Abeza, Gashaw - In: International journal of sport management and marketing … 21 (2021) 3/4, pp. 209-225
Persistent link: https://www.econbiz.de/10012697140
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Dealing with statistical significance in big data : the social media value of game outcomes in professional football
Weimar, Daniel; Schoebbing, Brian P.; Wicker, Pamela - In: Journal of sport management : the official journal of … 35 (2021) 3, pp. 266-277
Persistent link: https://www.econbiz.de/10012658732
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The management of digital marketing strategies in social network services : a comparison between American and European organizations
Matosas-López, Luis - In: Journal of open innovation : technology, market, and … 7 (2021) 1/65, pp. 1-16
a parametric analysis using the t-test procedure over a total of 158,208 publications on Twitter. The findings show …
Persistent link: https://www.econbiz.de/10012490445
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How does consumer engagement evolve when brands post across multiple social media?
Unnava, Vasu; Aravindakshan, Ashwin - In: Journal of the Academy of Marketing Science 49 (2021) 5, pp. 864-881
Persistent link: https://www.econbiz.de/10012614772
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Utilising social media to improve relationship quality : the case of the university library
Clark, Melissa N.; Bacon, Scott D. - In: International journal of electronic customer … 11 (2017/2018) 4, pp. 384-410
Persistent link: https://www.econbiz.de/10011989802
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Vinculación emocional hacia la marca y marketing digital como estrategia de éxito en tiempos de Covid-19
Baena, Verónica - In: Revista de marketing y publicidad : revista semestral (2022/2023) 6, pp. 35-56
Persistent link: https://www.econbiz.de/10014388907
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Social media adoption and export intensity : the moderating role of firm size
Altinkaya, Zelha; Yilmaz, Mustafa Kemal; Aksoy, Mine; … - In: Review of international business and strategy 34 (2024) 1, pp. 102-125
Persistent link: https://www.econbiz.de/10014468675