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Bayus, Barry L.; Chintagunta, Pradeep K. - In: Review of marketing science 1 (2003) 3, pp. 1-24

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Sainam, Preethika; Balasubramanian, Sridhar; Bayus, Barry L. - In: Journal of marketing research : JMR 47 (2010) 3, pp. 401-414

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Kang, Wooseong; Bayus, Barry L.; Balasubramanian, Sridhar - In: Journal of marketing research : JMR 47 (2010) 3, pp. 415-427

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Sainam, Preethika; Balasubramanian, Sridhar; Bayus, Barry L. - In: International journal of sport finance 10 (2015) 2, pp. 103-121

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