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Using theory in social marketi...
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Ghana
12
Social Marketing
7
Social marketing
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Tweneboah-Koduah, Ernest Yaw
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Coffie, Isaac Sewornu
3
Odoom, Raphael
3
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Anning-Dorson, Thomas
2
Gli, Deli Dotse
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Mann, Victoria
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Journal of nonprofit & public sector marketing
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Journal of social marketing : JSOCM
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African journal of economic and management studies : AJEMS
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ECONIS (ZBW)
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1
Understanding flooding events in Ghana : a social marketing and self-determination theory perspective
Tweneboah-Koduah, Ernest Yaw
;
Adams, Matilda
;
Amoakoh, …
- In:
Journal of social marketing : JSOCM
12
(
2022
)
4
,
pp. 534-555
Persistent link: https://www.econbiz.de/10013440620
Saved in:
2
Social marketing : using stages of change model to assess HIV/AIDS testing intentions among university students in Ghana
Tweneboah-Koduah, Ernest Yaw
- In:
Journal of nonprofit & public sector marketing
26
(
2014
)
3
,
pp. 208-225
Persistent link: https://www.econbiz.de/10010490404
Saved in:
3
Political marketing strategies in Africa : expert opinions of recent political elections in Ghana
Hinson, Robert
;
Tweneboah-Koduah, Ernest Yaw
- In:
Journal of African business
11
(
2010
)
2
,
pp. 201-218
Persistent link: https://www.econbiz.de/10008702028
Saved in:
4
Behavioral change communications on malaria prevention in Ghana
Tweneboah-Koduah, Ernest Yaw
;
Braimah, Mahama
;
Otuo, …
- In:
Health marketing quarterly
29
(
2012
)
2
,
pp. 130-145
Persistent link: https://www.econbiz.de/10009572289
Saved in:
5
Social marketing on AIDS : using transtheoretical model to understand current condom usage among commercial drivers in Accra, Ghana
Tweneboah-Koduah, Ernest Yaw
;
Owusu-Frimpong, Nana
- In:
International journal of nonprofit & voluntary sector …
18
(
2013
)
4
,
pp. 241-260
Persistent link: https://www.econbiz.de/10010439322
Saved in:
6
Impact of customization and innovation on hospitality firms' performance
Tweneboah-Koduah, Ernest Yaw
;
Anning-Dorson, Thomas
; …
- In:
Journal of hospitality marketing & management
29
(
2020
)
1
,
pp. 106-120
Persistent link: https://www.econbiz.de/10012256120
Saved in:
7
Determinants of customer switching behaviour : evidence from the non-bank financial institutions in Ghana
Tweneboah-Koduah, Ernest Yaw
;
Mann, Victoria
;
Quaye, …
- In:
International journal of services, economics and management
8
(
2017
)
4
,
pp. 268-286
Persistent link: https://www.econbiz.de/10011971804
Saved in:
8
Innovation and organizational development : the role of organizational leadership
Anning-Dorson, Thomas
;
Odoom, Raphael
;
Acheampong, George
; …
- In:
African journal of economic and management studies : AJEMS
8
(
2017
)
3
,
pp. 338-351
Persistent link: https://www.econbiz.de/10011786639
Saved in:
9
Influencing behavior change through corporate social marketing : evidence from Ghana
Tweneboah-Koduah, Ernest Yaw
;
Coffie, Isaac Sewornu
- In:
Journal of nonprofit & public sector marketing
36
(
2024
)
2
,
pp. 208-233
Persistent link: https://www.econbiz.de/10014514765
Saved in:
10
The role of social marketing theory in assessing insecticide-treated net usage intentions among pregnant women in Ghana
Tweneboah-Koduah, Ernest Yaw
;
Abdulai, Shaman
;
Coffie, …
- In:
Journal of social marketing : JSOCM
12
(
2022
)
4
,
pp. 495-512
Persistent link: https://www.econbiz.de/10013440607
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