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Advertising
52
Werbung
51
Consumer behaviour
49
Konsumentenverhalten
49
Advertising effects
39
Werbewirkung
39
Meta-analysis
31
Meta-Analyse
30
Bibliometrics
12
Bibliometrie
12
Beziehungsmarketing
10
Brand image
10
Markenimage
10
Relationship marketing
10
Marketing management
9
Marketingmanagement
9
Brand management
8
Creativity
8
Einzelhandel
8
Gender
8
Geschlecht
8
Humor
8
Kreativität
8
Markenführung
8
Market research
8
Marktforschung
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Retail trade
8
Brand
7
Markenartikel
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meta-analysis
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Customer satisfaction
6
Deutschland
6
Germany
6
Internet marketing
6
Kundenzufriedenheit
6
Online-Marketing
6
Welt
6
World
6
Experiment
5
Psychology of advertising
5
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Undetermined
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Free
16
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Article
127
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4
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Article in journal
Aufsatz in Zeitschrift
131
Aufsatz im Buch
15
Book section
15
Konferenzschrift
14
Working Paper
14
Lehrbuch
13
Arbeitspapier
10
Collection of articles of several authors
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Sammelwerk
10
Graue Literatur
8
Non-commercial literature
8
Textbook
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Conference proceedings
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Article
4
Hochschulschrift
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English
126
German
5
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Eisend, Martin
96
Rosengren, Sara
42
Dahlén, Micael
19
Tarrahi, Farid
6
Apaolaza, Vanessa
4
Campbell, Colin L.
4
Hartmann, Patrick
4
Modig, Erik
4
Rößner, Anna
4
Colliander, Jonas
3
Evanschitzky, Heiner
3
Hermann, Erik
3
Karpinska-Krakowiak, Malgorzata
3
Küster-Rohde, Franziska
3
Åkestam, Nina
3
Bayón, Tomás
2
Bergkvist, Lars
2
Berlo, Zeph M. C. van
2
Blom, Angelica
2
Bondesson, Niklas
2
Brexendorf, Tim Oliver
2
Calantone, Roger J.
2
Demsar, Vlad
2
Dens, Nathalie
2
Franke, George R.
2
Hernant, Mikael
2
Huh, Jisu
2
Ivanov, Lachezar
2
Karsberg, John
2
Laczniak, Russell N.
2
Leigh, James H.
2
Lennerts, Silke
2
Liljedal, Karina T.
2
Mandler, Timo
2
Möller, Jana
2
Pelsmacker, Patrick de
2
Pick, Doreén
2
Plangger, Kirk
2
Reijmersdal, Eva A. van
2
Rust, Roland T.
2
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ICORIA <14., 2015, London>
1
ICORIA <15., 2016, Ljubljana>
1
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Journal of advertising : official publication of the American Academy of Advertising
20
International journal of advertising : the quarterly review of marketing communications
13
Journal of advertising
12
International journal of advertising : the review of marketing communications
8
Journal of advertising research
7
Journal of retailing and consumer services
6
Journal of international marketing
5
Journal of the Academy of Marketing Science
5
Psychology & marketing
5
Marketing letters : a journal of research in marketing
4
Business research
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of business research : JBR
3
Journal of marketing
3
Journal of current issues and research in advertising : JCIRA
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of retailing
2
Journal of service research
2
Marketing : ZFP ; journal of research and management
2
The journal of product & brand management
2
The journal of product innovation management : an international publication of the Product Development & Management Association
2
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
2
European journal of marketing : EJM
1
European management journal
1
Information systems research : ISR
1
International journal of contemporary hospitality management
1
Journal of business economics : JBE
1
Journal of business ethics : JBE
1
Journal of business ethics : JOBE
1
Journal of business-to-business marketing
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of marketing communications
1
Journal of marketing education : JME
1
Journal of public policy & marketing
1
Journal of service management
1
Marketing : journal of research and management
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Organizational dynamics : a quarterly review of organizational behavior for professional managers
1
Research policy : policy, management and economic studies of science, technology and innovation
1
The international review of retail, distribution and consumer research
1
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ECONIS (ZBW)
131
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1
Comment : advertising, communication, and brands
Eisend, Martin
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 353-355
Persistent link: https://www.econbiz.de/10011591609
Saved in:
2
Reply to the comments on "If advertising won't die, what will it be? Toward a working definition of advertising"
Dahlén, Micael
;
Rosengren, Sara
- In:
Journal of advertising : official publication of the …
45
(
2016
)
3
,
pp. 359-363
Persistent link: https://www.econbiz.de/10011591612
Saved in:
3
Full disclosure : advertising is more than meets the eye : editorial
Rosengren, Sara
;
Eisend, Martin
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10012498496
Saved in:
4
Icoria special issue
Rosengren, Sara
(
ed.
);
Eisend, Martin
(
ed.
)
-
2021
Persistent link: https://www.econbiz.de/10012498511
Saved in:
5
A meta-analysis of when and how advertising creativity works
Rosengren, Sara
;
Eisend, Martin
;
Koslow, Scott
; …
- In:
Journal of marketing
84
(
2020
)
6
,
pp. 39-56
Persistent link: https://www.econbiz.de/10012309677
Saved in:
6
Editorial: advertising in contemporary society
Rosengren, Sara
;
Eisend, Martin
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1409-1410
Persistent link: https://www.econbiz.de/10013484582
Saved in:
7
Diversity and inclusion in advertising research
Eisend, Martin
;
Muldrow, Adrienne F.
;
Rosengren, Sara
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 52-59
Persistent link: https://www.econbiz.de/10014233913
Saved in:
8
A little context, please! : understanding consumer responses to online advertising
Eisend, Martin
;
Hudders, Liselot
;
Rosengren, Sara
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 601-602
Persistent link: https://www.econbiz.de/10014551013
Saved in:
9
Have we progressed marketing knowledge? : a meta-meta-analysis of effect sizes in marketing research
Eisend, Martin
- In:
Journal of marketing
79
(
2015
)
3
,
pp. 23-40
Persistent link: https://www.econbiz.de/10011485859
Saved in:
10
Explaining digital piracy : a meta-analysis
Eisend, Martin
- In:
Information systems research : ISR
30
(
2019
)
2
,
pp. 636-664
Persistent link: https://www.econbiz.de/10012038248
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