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ECONIS (ZBW)
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Differentiating subjective and objective attributes of experience products to estimate willingness to pay price premium
Adhikari, Atanu
- In:
Journal of travel research : a quarterly publication of …
54
(
2015
)
5
,
pp. 634-644
Persistent link: https://www.econbiz.de/10011348805
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2
Consumer behavior in low involvement product purchase : a stochastic model
Adhikari, Atanu
- In:
Theoretical economics letters
9
(
2019
)
2
,
pp. 424-430
Persistent link: https://www.econbiz.de/10012005471
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3
Effect of reference price in PWYTF pricing in tourism sector
Adhikari, Atanu
- In:
Theoretical economics letters
9
(
2019
)
4
,
pp. 555-562
Persistent link: https://www.econbiz.de/10012022916
Saved in:
4
Effect of firm's information dissemination culture on market orientation : a study in tourism sector
Adhikari, Atanu
- In:
Theoretical economics letters
8
(
2018
)
7
,
pp. 1391-1400
Persistent link: https://www.econbiz.de/10011887958
Saved in:
5
Effect of adjacent product price on customer's willingness to pay of focal brand : a Bayesian approach
Adhikari, Atanu
- In:
Theoretical economics letters
7
(
2017
)
7
,
pp. 1940-1949
Persistent link: https://www.econbiz.de/10011785586
Saved in:
6
Pricing of experience products under consumer heterogeneity
Adhikari, Atanu
;
Basu, Amiya
;
Raj, S. P.
- In:
International journal of hospitality management
33
(
2013
),
pp. 6-18
Persistent link: https://www.econbiz.de/10009746531
Saved in:
7
Goal congruence in hedonistic and utilitarian reasons for purchase and features of a product
Jha, Subhash
;
Adhikari, Atanu
- In:
South Asian journal of management : SAJM
23
(
2016
)
2
,
pp. 72-89
Persistent link: https://www.econbiz.de/10011567387
Saved in:
8
Buyer-seller amount-price equilibrium for prepaid services : implication for promotional pricing
Sinha, Rajesh Kumar
;
Adhikari, Atanu
- In:
Journal of retailing and consumer services
44
(
2018
),
pp. 285-292
Persistent link: https://www.econbiz.de/10011904444
Saved in:
9
Proactive market orientation and innovation in India : the moderating role of intrafirm causal ambiguity
Lakshman, C.
;
Kumra, Rajeev
;
Adhikari, Atanu
- In:
Journal of management & organization : JMO
23
(
2017
)
1
,
pp. 116-135
Persistent link: https://www.econbiz.de/10011908045
Saved in:
10
Advertised reference price and sales price as anchors of the latitude of expected price and its impact on purchase intention
Sinha, Rajesh Kumar
;
Adhikari, Atanu
- In:
European journal of marketing : EJM
51
(
2017
)
9/10
,
pp. 1597-1611
Persistent link: https://www.econbiz.de/10011755192
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