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Acceptance of smartphone-based mobile shopping : mobile benefits, customer characteristics, perceived risks, and the impact of application context
Hubert, Marco; Blut, Markus; Brock, Christian; … - In: Psychology & marketing 34 (2017) 2, pp. 175-194
Persistent link: https://www.econbiz.de/10011638741
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Flag up! – Flagship products as important drivers of perceived brand innovativeness
Hubert, Marco; Florack, Arnd; Gattringer, Rafael; … - In: Journal of business research : JBR 71 (2017), pp. 154-163
Persistent link: https://www.econbiz.de/10011622539
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Consumer neuroscience : the effect of retail brands on the perception of product packaging
Hubert, Marco; Hubert, Anita Mirja; Sommer, Jens; … - In: Marketing review St. Gallen : Marketingfachzeitschrift … 26 (2009) 4, pp. 28-33
Persistent link: https://www.econbiz.de/10003868578
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Neural correlates of impulsive buying tendencies during perception of product packaging
Hubert, Marco; Hubert, Anita Mirja; Florack, Arnd; … - In: Psychology & marketing 30 (2013) 10, pp. 861-873
Persistent link: https://www.econbiz.de/10010198520
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It's about the process, not the result : an fMRI approach to explore the encoding of explicit and implicit price information
Linzmajer, Marc; Hubert, Anita Mirja; Hubert, Marco - In: Journal of economic psychology : research in economic … 86 (2021), pp. 1-20
Persistent link: https://www.econbiz.de/10013252977
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Exploring the individual : an empirical investigation of interrelationships between dimensions of absorptive capacity
Prexl, Katja-Maria; Hubert, Marco; Hubert, Mirja; … - In: International journal of innovation management 24 (2020) 5, pp. 2050077-1-2050077-29
Persistent link: https://www.econbiz.de/10012271461
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Cue-reactivity to brand logos of consumers with a compulsive buying tendency : a consumer neuroscience perspective
Hubert, Mirja; Hubert, Marco; Mariani, Marcello M. - In: Psychology & marketing 41 (2024) 3, pp. 677-692
Persistent link: https://www.econbiz.de/10014467630
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Does neuroeconomics give new impetus to economic and consumer research?
Hubert, Anita Mirja - In: Journal of economic psychology : research in economic … 31 (2010) 5, pp. 812-817
Persistent link: https://www.econbiz.de/10009272601
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Implizites Preiswissen von Konsumenten : wirklich genauer als ihr explizites Preiswissen?
Schneider, Helmut; Kenning, Peter; Hartleb, Vivian; … - In: Marketing : ZFP ; journal of research and management 31 (2009) 4, pp. 219-233
Persistent link: https://www.econbiz.de/10003907995
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Vertrauen : das wichtigste Kapital der Banken
Haupt, Rudolf; Eberhardt, Tim - In: Die Bank (2010) 5, pp. 38-40
Persistent link: https://www.econbiz.de/10003958031