//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
On the relationship between on...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
49,206
Konsumentenverhalten
49,203
Social web
11,580
Social Web
11,579
Markenführung
10,109
Brand management
10,086
Markenimage
7,917
Brand image
7,914
Relationship marketing
7,910
Beziehungsmarketing
7,909
Online-Marketing
7,590
Internet marketing
7,582
Customer satisfaction
5,061
Kundenzufriedenheit
5,060
Brand
4,710
Online retailing
4,669
Online-Handel
4,669
Markenartikel
4,618
Theory
4,031
Theorie
4,024
Dienstleistungsqualität
3,937
Service quality
3,937
USA
3,912
United States
3,906
Virales Marketing
3,603
Viral marketing
3,601
Werbewirkung
3,598
Advertising effects
3,596
E-commerce
3,492
Electronic Commerce
3,479
Einzelhandel
3,163
Retail trade
3,163
Advertising
2,873
Werbung
2,829
Emotion
2,796
Marketing management
2,465
Marketingmanagement
2,458
Experiment
2,396
Confidence
2,223
Vertrauen
2,219
more ...
less ...
Online availability
All
Undetermined
32,448
Free
5,747
Type of publication
All
Article
65,013
Book / Working Paper
428
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
65,441
Aufsatz im Buch
10,824
Book section
10,824
Graue Literatur
9,495
Non-commercial literature
9,495
Working Paper
7,971
Arbeitspapier
7,410
Hochschulschrift
4,043
Thesis
2,751
Collection of articles of several authors
2,053
Sammelwerk
2,053
Aufsatzsammlung
1,380
Case study
1,189
Fallstudie
1,189
Conference paper
761
Konferenzbeitrag
761
Konferenzschrift
541
Dissertation u.a. Prüfungsschriften
478
Bibliografie enthalten
472
Bibliography included
472
Lehrbuch
461
Ratgeber
441
Guidebook
407
Collection of articles written by one author
392
Sammlung
392
Textbook
378
Conference proceedings
268
Reprint
264
Amtsdruckschrift
247
Government document
247
Article
180
Handbook
138
Handbuch
138
Glossar enthalten
99
Glossary included
99
Statistik
95
Systematic review
95
Übersichtsarbeit
95
Forschungsbericht
79
more ...
less ...
Language
All
English
63,503
German
1,564
French
204
Spanish
62
Italian
39
Russian
11
Polish
10
Portuguese
10
Dutch
7
Serbian
7
Czech
5
Hungarian
5
Bulgarian
3
Kazakh
3
Norwegian
3
Arabic
2
Danish
2
Croatian
2
Bosnian
1
Finnish
1
Lithuanian
1
Macedonian
1
Romanian
1
Slovak
1
Slovenian
1
Swedish
1
Turkish
1
more ...
less ...
Author
All
Han, Heesup
115
Mattila, Anna S.
99
Dwivedi, Yogesh Kumar
83
Phau, Ian
81
Gierl, Heribert
80
Loureiro, Sandra Maria Correia
75
Lusk, Jayson L.
75
Melewar, T. C.
72
Khare, Arpita
71
Grewal, Dhruv
66
Paul, Justin
66
Herrmann, Andreas
65
Septianto, Felix
65
Pitt, Leyland F.
62
Nayga, Rodolfo M.
61
Bang, Nguyen
60
Jang, Soocheong
59
Ko, Eunju
58
Pelsmacker, Patrick de
58
Vrontis, Demetris
57
Walsh, Gianfranco
57
Belk, Russell W.
55
Law, Chun Hung Roberts
54
Laroche, Michel
53
Bagozzi, Richard P.
50
Sharma, Piyush
49
Wong, IpKin Anthony
49
Rajagopal
48
Romaniuk, Jenni
48
Thaichon, Park
48
Diamantopoulos, Adamantios
47
Hollebeek, Linda D.
47
Verhoef, Peter C.
47
Christodoulides, George
46
Wiedmann, Klaus-Peter
46
Dens, Nathalie
44
Kim, Jungkeun
44
Rahman, Zillur
44
Dennis, Charles
43
Merrilees, Bill
43
more ...
less ...
Institution
All
Academy of Marketing
2
Europäische Kommission
2
Absatzwirtschaftliche Gesellschaft
1
Asian Development Bank
1
Association for Consumer Research / North American Conference <2015, New Orleans, La.>
1
COVID-19-Consumer Law Research Group
1
Consumer Behavior in Tourism Symposium <2011, Bruneck>
1
Deutsche Gesellschaft für Hauswirtschaft / Fachausschuß Strukturwandel
1
Dhanāgār-Heeṅ-P̱raḥdeś-Daiy
1
Europäischer Wirtschafts- und Sozialausschuss
1
Global Brand Conference <11., 2016, Bradford>
1
Global Islamic Marketing Conference <2011, Dubai, Stadt>
1
International Colloquium on Place Marketing and Nation Branding <2, 2010, London>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Consumer Sciences Research Conference <5, 2011, Bonn>
1
International Society for Professional Innovation Management
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
National Consumer Council
1
New Contributions to Retail Payments: Conference at Norges Bank <2008, Oslo>
1
UNICEF
1
more ...
less ...
Published in...
All
Journal of business research : JBR
2,497
Journal of retailing and consumer services
2,052
International journal of hospitality management
839
Psychology & marketing
786
International journal of consumer studies
779
The journal of brand management : an international journal
690
Journal of consumer research : JCR ; an interdisciplinary bimonthly
614
The journal of product & brand management
510
Tourism management : research, policies, practice
486
Management science : journal of the Institute for Operations Research and the Management Sciences
464
Technological forecasting & social change : an international journal
461
Journal of travel and tourism marketing
448
European journal of marketing : EJM
444
Asia Pacific journal of marketing and logistics
442
Journal of marketing management : MM
426
Journal of marketing research : JMR
422
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
384
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
383
Journal of marketing communications
378
Journal of marketing
374
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
367
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
365
Cogent business & management
349
Journal of retailing
349
Journal of advertising research
344
Journal of international consumer marketing
340
Marketing letters : a journal of research in marketing
332
Journal of the Academy of Marketing Science
327
Journal of consumer behaviour : an international research review
324
International journal of contemporary hospitality management
323
Journal of fashion marketing and management
319
Marketing intelligence & planning
314
Industrial marketing management : the international journal for industrial and high-tech firms
313
International journal of retail & distribution management
313
The journal of consumer marketing
312
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
311
Journal of business ethics : JOBE
306
Journal of hospitality marketing & management
305
The international review of retail, distribution and consumer research
304
The journal of services marketing
301
more ...
less ...
Source
All
ECONIS (ZBW)
65,441
Showing
1
-
10
of
65,441
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Do
brand
relationships on social media motivate young consumers' value co-creation and willingness to pay? : the role of
brand
love
Wallace, Elaine
;
Torres, Pedro M.
;
Augusto, Mário Gomes
; …
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 189-205
Persistent link: https://www.econbiz.de/10013164305
Saved in:
2
The bright and dark sides of online customer engagement on
brand
love
Siu, Noel Yee-Man
;
Zhang, Tracy Junfeng
;
Yeung, Raissa …
- In:
Journal of consumer marketing
40
(
2023
)
7
,
pp. 957-970
Persistent link: https://www.econbiz.de/10014471162
Saved in:
3
The effect of
brand
love on the electronic word-of-mouth and repurchase intention
Çelik, Süleyman
;
Topuz, Yusuf Volkan
- In:
International journal of electronic marketing and …
12
(
2021
)
4
,
pp. 357-372
Persistent link: https://www.econbiz.de/10012669850
Saved in:
4
Is social media marketing worth it for luxury brands? : the dual impact of
brand
page satisfaction and
brand
love on word-of-mouth and attitudinal loyalty intentions
Song, Sanga
;
Kim, Hye-yŏng
- In:
The journal of product & brand management
31
(
2022
)
7
,
pp. 1033-1046
Persistent link: https://www.econbiz.de/10013429012
Saved in:
5
Enhancing consumer-
brand
relationships on restaurant Facebook fan pages : maximizing consumer benefits and increasing active participation
Kang, Juhee
;
Tang, Liang
;
Fiore, Ann Marie
- In:
International journal of hospitality management
36
(
2014
),
pp. 145-155
Persistent link: https://www.econbiz.de/10010239303
Saved in:
6
Making and breaking relationships on social media : the impacts of
brand
and influencer betrayals
Reinikainen, Hanna
;
Teck Ming Tan
;
Luoma-aho, Vilma
; …
- In:
Technological forecasting & social change : an …
171
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012813484
Saved in:
7
Examining drivers and outcomes of social media
brand
engagement
Leckie, Civilai
;
Dwivedi, Abhishek
;
Johnson, Lester W.
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
2
,
pp. 350-367
Persistent link: https://www.econbiz.de/10013163333
Saved in:
8
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
9
Fostering consumer-
brand
relationships through social media
brand
communities
Santos, Zélia Raposo
;
Coelho, Pedro Simões
;
Rita, Paulo
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 768-798
Persistent link: https://www.econbiz.de/10013493043
Saved in:
10
My
brand
, my self(ie) - why consumers portray themselves in
brand
-selfies
Flaswinkel, Anne Mareike
;
Rump, Markus
;
Decker, Reinhold
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 310-334
Persistent link: https://www.econbiz.de/10014318347
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->