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Transformative value positioning for service brands : key principles and challenges

Leroi-Werelds, Sara; Matthes, Jörg - In: Journal of service management 33 (2022) 4/5, pp. 552-564

Persistent link: https://www.econbiz.de/10013325707

Environmental, Social and Governance (ESG) metrics do not serve services customers : a missing link between sustainability metrics and customer perceptions of social innovation

Aksoy, Lerzan; Buoye, Alexander John; Fors, Maja; … - In: Journal of service management 33 (2022) 4/5, pp. 565-577

Persistent link: https://www.econbiz.de/10013325711

Hunting for new customers : assessing the drivers of effective salesperson prospecting and conversion

Gopalakrishna, Srinath; Crecelius, Andrew T.; Patil, … - In: Journal of business research : JBR 149 (2022), pp. 916-926

Persistent link: https://www.econbiz.de/10013325729

The malevolent side of masstige consumers' behavior : the role of dark triad and technology propensity

Iaia, Lea; Leonelli, Simona; Masciarelli, Francesca; … - In: Journal of business research : JBR 149 (2022), pp. 954-966

Persistent link: https://www.econbiz.de/10013325735

Emotional communication by service robots : a research agenda

Becker, Marc; Efendić, Emir; Odekerken-Schröder, Gaby - In: Journal of service management 33 (2022) 4/5, pp. 675-687

Persistent link: https://www.econbiz.de/10013325742

The role of recommender systems in fostering consumers' long-term platform engagement

Maslowska, Ewa; Malthouse, Edward C.; Hollebeek, Linda D. - In: Journal of service management 33 (2022) 4/5, pp. 721-732

Persistent link: https://www.econbiz.de/10013325753

Customer interaction strategy, brand purpose and brand communities

Calder, Bobby J. - In: Journal of service management 33 (2022) 4/5, pp. 747-757

Persistent link: https://www.econbiz.de/10013325757

Paradoxes and mysteries in virus-infected supply chains : hidden bottlenecks, changing consumer behaviors, and other non-usual suspects

Kouvelis, Panos - In: Business horizons 65 (2022) 4, pp. 469-479

Persistent link: https://www.econbiz.de/10013325847

Female sexuality in marketing communication and effects on the millennial buying decisions in fashion industry in Nigeria

Oniku, Ayodele Christopher; Joaquim, Anthonia Farayola - In: Rajagiri management journal 16 (2022) 2, pp. 105-117

Purpose - The study aims to examine female sexuality in marketing communications and how it shapes the millennial buying decisions in the fashion industry. The focus of the study is to connect fashion industry and marketing communication to understand how female sexuality influence buying...

Persistent link: https://www.econbiz.de/10013325880

Ethical consumerism and wage levels : evidence from an experimental market

Degli Antoni, Giacomo; Faillo, Marco - In: Business ethics, the environment & responsibility 31 (2022) 3, pp. 875-887

Persistent link: https://www.econbiz.de/10013325910