Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The role of brand personality...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
12
Konsumentenverhalten
12
Brand image
4
Designation of origin
4
Herkunftsbezeichnung
4
Markenimage
4
Brand
3
Brand management
3
Brasilien
3
Brazil
3
Emotion
3
Experiment
3
Markenartikel
3
Markenführung
3
Personality psychology
3
Persönlichkeitspsychologie
3
Advertising
2
Advertising effects
2
Canada
2
Choice of transport mode
2
Corporate Social Responsibility
2
Corporate social responsibility
2
Cultural identity
2
Kanada
2
Kulturelle Identität
2
National culture
2
National identity
2
Nationalkultur
2
Preismanagement
2
Pricing strategy
2
Social values
2
Soziale Werte
2
Students
2
Studierende
2
Verkehrsmittelwahl
2
Werbewirkung
2
Werbung
2
Advertising appeals
1
Ansteckungseffekt
1
Arbeitsgruppe
1
more ...
less ...
Online availability
All
Undetermined
10
Free
1
Type of publication
All
Article
22
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
22
Aufsatz im Buch
1
Book section
1
Conference paper
1
Konferenzbeitrag
1
Language
All
English
22
Author
All
Carvalho, Sergio W.
15
Trifts, Valerie
8
Sivaramakrishnan, Subramanian
3
Brooks, Mary R.
2
Luna, David
2
Main, Kelley J.
2
McManus, Justin F.
2
Oliveira Mota, Márcio de
2
Aghakhani, Hamed
1
Aljukhadar, Muhammad
1
Bapuji, Hari
1
Block, Lauren G.
1
Carneiro de Lima, Renata
1
Comber, Scott
1
Cunningham, Peggy
1
El Hazzouri, Mohammed
1
Fazel, Hesham
1
Goldsmith, Emily
1
Hazzouri, Mohammed El
1
Hensher, David A.
1
Hingston, Sean T.
1
Huang, Lei
1
Häubl, Gerald
1
Keh, Hean Tat
1
Maehle, Natalia
1
Manchanda, Rajesh V.
1
Mitakakis, Chrissy
1
Muralidharan, Etayankara
1
Noseworthy, Theodore J.
1
Ohreen, David
1
Ozsomer, Aysegul
1
Puckett, Sean M.
1
Samu, Sridhar
1
Sen, Sankar
1
Senecal, Sylvain
1
Silvestre, Bruno
1
Sundararajan, Binod
1
Torelli, Carlos J.
1
more ...
less ...
Published in...
All
Journal of business research : JBR
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of business ethics : JOBE
2
Academy of Management learning & education : AMLE
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of international consumer marketing
1
Journal of management education : the official publication of the Organizational Behavior Teaching Society
1
Journal of marketing
1
Journal of marketing communications
1
Journal of marketing for higher education
1
Journal of marketing theory and practice
1
Latin American business review : journal of the Business Association of Latin American Studies (BALAS)
1
Long range planning : LRP ; international journal of strategic management
1
Maritime policy and management : MPM
1
Psychology & marketing
1
The journal of product & brand management
1
Transportation research / E : an international journal
1
more ...
less ...
Source
All
ECONIS (ZBW)
22
Showing
1
-
10
of
22
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The role of brand personality in the formation of consumer affect and self-brand connection
McManus, Justin F.
;
Carvalho, Sergio W.
;
Trifts, Valerie
- In:
The journal of product & brand management
31
(
2022
)
4
,
pp. 551-569
Persistent link: https://www.econbiz.de/10013393661
Saved in:
2
Transgressing a group value in a transcultural experience : immigrants' affective response to perceived social identity threats
Carvalho, Sergio W.
;
Fazel, Hesham
;
Trifts, Valerie
- In:
Journal of business research : JBR
91
(
2018
),
pp. 326-333
Persistent link: https://www.econbiz.de/10011903212
Saved in:
3
How inferred contagion biases dispositional judgments of others
Hingston, Sean T.
;
McManus, Justin F.
;
Noseworthy, …
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
2
,
pp. 195-206
Persistent link: https://www.econbiz.de/10011707342
Saved in:
4
Assessing the role of nationalistic feelings in consumers' willingness to take action against foreign products : an exploratory study in Brazil
Carvalho, Sergio W.
- In:
Latin American business review : journal of the …
4
(
2003
)
2
,
pp. 21-35
Persistent link: https://www.econbiz.de/10001971173
Saved in:
5
Enhancing digital entertainment through personalization : the evolving role of product placements
Trifts, Valerie
;
Aghakhani, Hamed
- In:
Journal of marketing communications
25
(
2019
)
6
,
pp. 607-625
Persistent link: https://www.econbiz.de/10012203341
Saved in:
6
Preferences for alternative short sea shipping opportunities
Puckett, Sean M.
;
Hensher, David A.
;
Brooks, Mary R.
; …
- In:
Transportation research / E : an international journal
47
(
2011
)
2
,
pp. 182-189
Persistent link: https://www.econbiz.de/10008858075
Saved in:
7
Price versus nice? : how unfavorable price comparisons help retain customers
Trifts, Valerie
;
Huang, Lei
;
Häubl, Gerald
- In:
Journal of marketing theory and practice
21
(
2013
)
2
,
pp. 163-178
Persistent link: https://www.econbiz.de/10009777322
Saved in:
8
Short sea shipping in North America : understanding the requirements of Atlantic Canadian shippers
Brooks, Mary R.
;
Trifts, Valerie
- In:
Maritime policy and management : MPM
35
(
2008
)
2
,
pp. 145-158
Persistent link: https://www.econbiz.de/10003737774
Saved in:
9
Vygotskian business ethics : the influence of peers on moral reasoning in business ethics education
Ohreen, David
;
Sundararajan, Binod
;
Trifts, Valerie
; …
- In:
Journal of management education : the official …
46
(
2022
)
1
,
pp. 70-105
Persistent link: https://www.econbiz.de/10012800274
Saved in:
10
Consumer self-construal and trust as determinants of the reactance to a recommender advice
Aljukhadar, Muhammad
;
Trifts, Valerie
;
Senecal, Sylvain
- In:
Psychology & marketing
34
(
2017
)
7
,
pp. 708-719
Persistent link: https://www.econbiz.de/10011738070
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
