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Relationship marketing and customer orientation of sales people : learning from banks

Abeysekera, Nalin; Wickramasinghe, Ananda - In: International journal of financial services management … 6 (2013) 1, pp. 79-91

Persistent link: https://www.econbiz.de/10009752161

Customer satisfaction and customer loyalty : leading super markets in Jaffna Destrict, Sri Lanka

Kumaradeepan, V.; Pathmini, M. G. S. - In: Inventi impact: retailing & consumer services (2018) 2, pp. 62-71

Persistent link: https://www.econbiz.de/10012130294

Influence of selectd groceries' marketing mix elements on business performance in the Eastern Province of Sri Lanka : retailers' perspective

Mujahid Hilal, Mohamed Ismail; Mubarak, Kaldeen Mohamed - In: International journal of business performance management 16 (2015) 2/3, pp. 198-213

Persistent link: https://www.econbiz.de/10011317298

Social Listening Practices towards Social CRM and Customer Relationship Performance in the Fast-Food Industry in Sri Lanka

Gurunathasivam, S.; Samarasinghe, G. D.; Kuruppu, G. N. - In: Vidyodaya journal of management : VJM 9 (2023) 2, pp. 109-137

Persistent link: https://www.econbiz.de/10014384055

Personality and customer citizenship behavior : the role of normative influences as a moderator in the informal homestay tourism context in Sri Lanka

Lakmali, A. D. Shanika; Kajendra, K. - In: South Asian journal of management : SAJM 28 (2021) 4, pp. 7-36

Persistent link: https://www.econbiz.de/10013040781

The role of personality traits in promoting customer citizenship behaviour : special reference to the homestay tourism context in Sri Lanka

Lakmali, Shanika; Kajendra, Kanagasabai - In: South Asian journal of marketing 2 (2021) 2, pp. 148-167

Purpose - This study aims to explore customer personality traits as an antecedent of customer citizenship behaviour which positively facilitates service providers. Design/methodology/approach - This study follows the positivism research paradigm. Hence, primary data were collected from 250...

Persistent link: https://www.econbiz.de/10013341419

Reflections from Elephant' to Lion² : the critical impact factors on Indian tourist's loyalty to Sri Lanka

Ranasinghe, Ruwan; Li, Cheng - In: International journal of leisure and tourism marketing … 5 (2016/2017) 2, pp. 143-162

Persistent link: https://www.econbiz.de/10011937901

The impact of relationship marketing on customer value, satisfaction and loyalty : evidence from banking sector in Indonesia

Djajanto, Ludfi; Afiatin, Yunia; Haris, Zainal Abdul - In: International journal of economic policy in emerging … 12 (2019) 2, pp. 207-214

Persistent link: https://www.econbiz.de/10012104407

Relationship marketing model for the banking sector industry : an empirical analysis of commercial bank customers in Qatar

Elshenawy, Ahmed Adel - In: Middle East journal of management : MEJM 3 (2016) 4, pp. 309-329

Persistent link: https://www.econbiz.de/10011636930

A study of the impact of relationship marketing on cross-buying

Vyas, Vishal; Raitani, Sonika - In: Journal of relationship marketing : innovations & … 14 (2015) 2, pp. 79-108

Persistent link: https://www.econbiz.de/10011304647

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