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Advertising
5,504
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5,461
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5,132
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5,119
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3,343
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3,341
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1,925
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983
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828
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612
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541
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469
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3,239
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2,929
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2,682
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Pelsmacker, Patrick de
51
Gierl, Heribert
50
Eisend, Martin
47
Taylor, Charles Raymond
39
Ambrose, Brent William
33
Dens, Nathalie
33
Kaiser, Harry M.
32
Septianto, Felix
32
LaCour-Little, Michael
30
Agarwal, Sumit
27
Dahlén, Micael
25
Yoon, Hye Jin
24
Yoon, Sukki
24
Chang, Chingching
23
Deng, Yongheng
23
Goodman, Laurie Sharon
23
Huh, Jisu
23
Kau, James B.
23
Rosengren, Sara
23
Stafford, Marla Royne
23
Wachter, Susan M.
23
Reijmersdal, Eva A. van
22
Bellman, Steven
21
Pennington-Cross, Anthony
21
Ford, John B.
20
Passmore, Stuart Wayne
20
Reid, Leonard N.
20
Torres, Ivonne M.
20
Canner, Glenn B.
19
Chomsisengphet, Souphala
19
Hudders, Liselot
19
Matthes, Jörg
19
Seiler, Michael J.
19
Campbell, Colin L.
18
Carlson, Les
18
Choi, Yung Kyun
18
Rosenblatt, Eric
18
Cheong, Yunjae
17
Gerardi, Kristopher
17
Phau, Ian
17
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Europäische Kommission
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1
Conference: Markets, Firms and Property Rights: A Celebration of the Research of Ronald Coase <2009, Chicago, Ill.>
1
Deutschland / Bundesregierung
1
ICORIA <14., 2015, London>
1
ICORIA <15., 2016, Ljubljana>
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
Maastricht-Cambridge Real Estate Finance and Investment Symposium <3, 2002, Maastricht>
1
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1
Rossija / Komissija po Povyšeniju Ustojčivosti Razvitija Rossijskoj Ėkonomiki / Ėkspertnyj Sovet
1
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Journal of advertising research
392
Journal of advertising : official publication of the American Academy of Advertising
306
International journal of advertising : the quarterly review of marketing communications
279
The journal of real estate finance and economics
275
Journal of business research : JBR
267
International journal of advertising : the review of marketing communications
247
Journal of marketing communications
228
Journal of advertising
172
Journal of promotion management : JPM
150
Journal of housing economics
140
Psychology & marketing
136
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
127
Journal of retailing and consumer services
111
Real estate economics : journal of the American Real Estate and Urban Economics Association
107
European journal of marketing : EJM
103
Management science : journal of the Institute for Operations Research and the Management Sciences
99
Journal of promotion management : innovations in planning and applied research
91
Journal of marketing research : JMR
89
International journal of internet marketing and advertising : IJIMA
80
Journal of current issues and research in advertising : JCIRA
77
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
76
Marketing letters : a journal of research in marketing
75
European journal of operational research : EJOR
73
The real estate finance journal
73
Journal of banking & finance
72
Journal of historical research in marketing
72
Journal of urban economics
72
The review of financial studies
70
Health marketing quarterly
69
The journal of fixed income
64
International journal of industrial organization
62
Marketing : ZFP ; journal of research and management
62
Journal of current issues and research in advertising
59
Journal of money, credit and banking : JMCB
59
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
57
Journal of marketing
55
Journal of consumer research : JCR ; an interdisciplinary bimonthly
54
The journal of real estate research
54
Applied economics
53
The journal of structured finance
51
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ECONIS (ZBW)
11,573
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1
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11,573
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date (oldest first)
1
Making ads less complex, yet more creative and persuasive : the effects of conventional metaphors and irony in print
advertising
Burgers, Christian
;
Konijn, Elly
;
Steen, Gerard
; …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
3
,
pp. 515-532
Persistent link: https://www.econbiz.de/10011546633
Saved in:
2
The impact of the Great Recession on financial services
advertising
: an exploratory study
Swani, Kunal
;
Iyer, Easwar S.
- In:
Services marketing quarterly
38
(
2017
)
3
,
pp. 170-186
Persistent link: https://www.econbiz.de/10011756720
Saved in:
3
The influence of DMO
advertising
on specific destination visitation behaviors
Morosan, Cristian
- In:
Journal of hospitality marketing & management
24
(
2015
)
1/2
,
pp. 47-75
Persistent link: https://www.econbiz.de/10010526375
Saved in:
4
The interplay between consumer self-view, cognitive style, and creative visual metaphors in print
advertising
Myers, Jun
;
Jung, Jae Min
- In:
Journal of marketing communications
25
(
2019
)
3
,
pp. 229-246
Persistent link: https://www.econbiz.de/10012203290
Saved in:
5
The multidimensionality of anthropomorphism in
advertising
: the moderating roles of cognitive busyness and assertive language
Reavey, Brooke
;
Puzakova, Marina
;
Andras, Trina Larsen
; …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 440-462
Persistent link: https://www.econbiz.de/10011882008
Saved in:
6
Advertising
in a foreign language or the consumers' native language?
Nederstigt, Ulrike
;
Hilberink-Schulpen, Béryl
- In:
Journal of international consumer marketing
30
(
2018
)
1
,
pp. 2-13
Persistent link: https://www.econbiz.de/10011917497
Saved in:
7
The impact of price level and appeal type in hotel
advertising
: a pilot study
Burman, Bidisha
;
Albinsson, Pia A.
;
Hyatt, Eva
;
Robles, …
- In:
Services marketing quarterly
38
(
2017
)
1
,
pp. 46-56
Persistent link: https://www.econbiz.de/10011671813
Saved in:
8
Communicating high-tech products : a comparison between print advertisements of automotive premium and standard brands
Baccarella, Christian V.
;
Scheiner, Christian Willi
; …
- In:
International journal of technology marketing : IJTMkt
11
(
2016
)
1
,
pp. 24-38
Persistent link: https://www.econbiz.de/10011478607
Saved in:
9
Snapshots of men and women in interaction : an investigation of stereotypes in print advertisement relationship portrayals
Zotos, Yorgos
;
Tsichla, Eirini
- In:
Journal of euromarketing
23
(
2014
)
3
,
pp. 35-58
Persistent link: https://www.econbiz.de/10010497694
Saved in:
10
How brands highlight country of origin in magazine
advertising
: a content analysis
Hornikx, Jos
;
Meurs, Frank van
;
Heuvel, Jauke van den
; …
- In:
Journal of global marketing
33
(
2020
)
1
,
pp. 34-45
Persistent link: https://www.econbiz.de/10012201062
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