//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Successful direct marketing me...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketing
3,861
Scientific method
3,329
Wissenschaftliche Methode
3,329
Theory
1,668
Theorie
1,660
Selling
1,416
Verkauf
1,411
Marketing management
1,163
Marketingmanagement
1,162
Consumer behaviour
1,053
Konsumentenverhalten
1,053
marketing
849
USA
770
United States
769
Salespeople
669
Verkaufspersonal
668
Bibliometrics
645
Bibliometrie
645
Relationship marketing
577
Beziehungsmarketing
575
Direct marketing
545
Direktmarketing
544
Online-Marketing
354
Internet marketing
353
Market research
329
Marktforschung
328
Markenführung
326
Brand management
324
Advertising
320
Werbung
318
B-to-B-Marketing
304
Business-to-business marketing
304
Qualitative Methode
302
Qualitative method
302
Firm performance
289
Marketing theory
289
Unternehmenserfolg
288
Innovation
287
Marketingtheorie
287
Social Web
278
more ...
less ...
Online availability
All
Undetermined
3,442
Free
696
Type of publication
All
Article
9,594
Book / Working Paper
227
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
9,821
Aufsatz im Buch
3,336
Book section
3,336
Graue Literatur
2,526
Non-commercial literature
2,526
Collection of articles of several authors
1,977
Sammelwerk
1,977
Hochschulschrift
1,959
Working Paper
1,550
Thesis
1,518
Arbeitspapier
1,426
Lehrbuch
1,371
Aufsatzsammlung
1,309
research-article
1,222
Textbook
1,128
Konferenzschrift
938
Bibliografie enthalten
701
Bibliography included
701
Dissertation u.a. Prüfungsschriften
686
Conference proceedings
454
Case study
453
Fallstudie
453
Ratgeber
399
Guidebook
363
review-article
318
Handbook
273
Handbuch
273
Bibliographie
220
review
195
conceptual-paper
189
Congress Report
185
Glossar enthalten
175
Glossary included
175
Festschrift
168
Wörterbuch
157
case-report
146
Reprint
140
Einführung
125
Systematic review
125
more ...
less ...
Language
All
English
9,052
German
526
French
104
Spanish
43
Italian
35
Russian
17
Portuguese
16
Dutch
10
Polish
6
Czech
4
Swedish
4
Hungarian
3
Finnish
2
Serbian
2
Ukrainian
2
Arabic
1
Bulgarian
1
Croatian
1
Kazakh
1
Slovak
1
Turkish
1
more ...
less ...
Author
All
Agnihotri, Raj
21
Lee, Nick
19
Johnson, Jeff S.
18
Leeflang, Peter
18
Alavi, Sascha
17
Dow, Sheila C.
16
Mäki, Uskali
16
Svensson, Göran
16
Vrontis, Demetris
16
Hair, Joseph F.
15
Hunt, Shelby D.
15
Kumar, V.
15
Lawson, Tony
15
Ahearne, Michael
14
Habel, Johannes
14
Homburg, Christian
14
Hruschka, Harald
14
Lim, Weng Marc
14
Pullins, Ellen
14
Rapp, Adam
14
Schmitz, Christian
14
Shultz, Clifford J.
14
Wieseke, Jan
14
Colander, David C.
13
Laczniak, Gene R.
13
Layton, Roger A.
13
Aguinis, Herman
12
Ferrell, Odies C.
12
Friend, Scott B.
12
Hands, Douglas Wade
12
Rangarajan, Deva
12
Sharma, Arun
12
Terho, Harri
12
Albers, Sönke
11
Davis, John Bryan
11
Moncrief, William C.
11
Plouffe, Christopher R.
11
Tadajewski, Mark
11
Woodside, Arch G.
11
Boettke, Peter J.
10
more ...
less ...
Institution
All
Nordic Logistics Research Network
3
Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Academy of Marketing Science
2
Allied Social Science Associations
2
Conference on Marketing in the Food Chain <2, 1986, Sheffield>
2
International Conference on Relationship Marketing <9, 2009, Berlin>
2
American Marketing Association / Task Force on the Development of Marketing Thought
1
Centre for Co-operation with Non-Members
1
Conference the Regulation of Medical Innovation and Pharmaceutical Markets <2001, Chicago, Ill.>
1
Ecole Nationale Supérieure des Télécommunications de Bretagne <Brest, Finistère>
1
Global Islamic Marketing Conference <2011, Dubai, Stadt>
1
Groupe d'Etudes Raison et Rationalités
1
Indian Society of Agricultural Economics
1
International Conference on Business and Economy <2011, Konstanza>
1
International Workshop on Pluralism in Economics: Theory, History and Methodology <1994, Bergamo>
1
MacLean Center for Clinical Medical Ethics
1
Madrid Conference on Queueing Theory <3, 2010, Toledo>
1
Minisymposium History of Economic Thought: How and Why? <1994, Bergamo>
1
NOFOMA Conference <27., 2015, Molde>
1
NOFOMA Conference <28., 2016, Turku>
1
Symposion Marketing in Stagnierenden Märkten <1983, Wien>
1
Symposium on Milton Friedman's Methodology <1962>
1
Symposium on the Ramifications of John Searl's Social Philosophy in Economics <2001, New Orleans, La.>
1
Symposium: John Dewey and Economic Theory
1
Symposium: Ontological Issues in Evolutionary Economics <2003, Washington, DC>
1
Turku School of Economics
1
USA / Department of Energy
1
Universitatea Spiru Haret / Facultatea de Management Financiar Contabil
1
Università Commerciale Luigi Bocconi / Centro di Studi sul Commercio
1
Università degli studi di Bergamo
1
Universitätslehrgang für Werbung und Verkauf <Wien>
1
Université Paris 1 Panthéon-Sorbonne
1
Western Economic Association International
1
more ...
less ...
Published in...
All
Journal of business research : JBR
256
Industrial marketing management : the international journal for industrial and high-tech firms
226
The journal of economic methodology
167
The journal of personal selling & sales management : JPSSM
117
Journal of marketing education : JME
101
Journal of marketing
97
European journal of marketing : EJM
96
Journal of the Academy of Marketing Science
96
Management science : journal of the Institute for Operations Research and the Management Sciences
86
Journal of marketing management : MM
83
The journal of business & industrial marketing
82
Organizational research methods : ORM
79
Cambridge journal of economics
74
Marketing theory
73
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
70
Journal of macromarketing : examining the interactions among markets, marketing, and society
63
Journal of historical research in marketing
60
Journal of business ethics : JOBE
59
Marketing intelligence & planning
58
Journal of personal selling & sales management : JPSSM
57
Journal of business-to-business marketing
56
Journal of macromarketing
52
Journal of strategic marketing
51
Health marketing quarterly
50
Journal of marketing research : JMR
49
The marketing review
39
European journal of operational research : EJOR
38
AMS review : official publication of the Academy of Marketing Science
37
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
37
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
37
Journal of retailing and consumer services
37
Journal of advertising research
36
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
36
Qualitative market research : an international journal
36
Business horizons
35
Journal of economic issues : jei
35
Journal of research in marketing and entrepreneurship : JRME
35
Marketing : ZFP ; journal of research and management
35
Journal of Islamic marketing : JIMA
33
Review of political economy
32
more ...
less ...
Source
All
ECONIS (ZBW)
9,821
Showing
1
-
10
of
9,821
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Personal
selling
in
marketing
Olariu, Ioana
- In:
Studies and scientific researches / Faculty of Economic …
(
2017
),
pp. 95-101
Persistent link: https://www.econbiz.de/10011810970
Saved in:
2
Sales management of the chain retail establishments
Zolotukhina, Elena B.
;
Bakharev, Volodymyr V.
; …
- In:
International journal of business policy and economics
14
(
2021
)
1
,
pp. 1-9
Persistent link: https://www.econbiz.de/10013191903
Saved in:
3
Generating leads with sequential persuasion: should sales influence tactics be consistent or complementary?
Pöyry, Essi
;
Parvinen, Petri
;
McFarland, Richard G.
- In:
The journal of personal selling & sales management : JPSSM
37
(
2017
)
2
,
pp. 89-99
Persistent link: https://www.econbiz.de/10011734615
Saved in:
4
Examination of the individual competencies that differentiate results in direct sales
Sypniewska, Barbara A.
- In:
Contemporary economics
7
(
2013
)
1
,
pp. 83-100
of direct sales known as multilevel
marketing
(MLM). The respondents represented three groups: group I - inexperienced …
Persistent link: https://www.econbiz.de/10009770333
Saved in:
5
Personal level customer orientation in Russian direct
selling
market
Rozhkov, Alexander
- In:
Market : review for marketing theory and practice
26
(
2014
)
1
,
pp. 7-22
Persistent link: https://www.econbiz.de/10010486448
Saved in:
6
The dynamics of direct
selling
for wine-growing farms
Aubert, Magali
;
Enjolras, Geoffroy
- In:
International journal of entrepreneurship and small …
44
(
2021
)
2
,
pp. 155-176
Persistent link: https://www.econbiz.de/10012670258
Saved in:
7
Online sales : a direct
marketing
opportunity for rural farms?
O'Hara, Jeffrey K.
;
Low, Sarah A.
- In:
Journal of agricultural and applied economics : JAEE
52
(
2020
)
2
,
pp. 222-239
Persistent link: https://www.econbiz.de/10012268967
Saved in:
8
The effect of firms' structural designs on advertising and personal
selling
returns
Lee, Ju-Yeon
;
Sridhar, Shrihari
;
Palmatier, Robert W.
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 173-193
Persistent link: https://www.econbiz.de/10011671962
Saved in:
9
Direct
selling
by suppliers improves system-wide information flow
Hao, Zhongyuan
;
Jiang, Li
- In:
Operations research letters
47
(
2019
)
4
,
pp. 305-310
Persistent link: https://www.econbiz.de/10012103269
Saved in:
10
The direct and reposting effects of advertorials on sales
Wang, Xia
;
Yu, Chunling
;
Dong, Lily C.
- In:
Frontiers of business research in China : selected …
10
(
2016
)
3
,
pp. 451-469
Persistent link: https://www.econbiz.de/10011848536
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->